TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic.
The sound of Late Night television is a complex beast with many moving parts. In this episode, we step inside the daily hustle of Broadcast Mixer Fred Hedemark as he and his team bring the sound of Late Night with Seth Meyers to life. Along the way, Fred reveals the highs and lows of working on a high-adrenaline, live-to-tape TV show, and shares some never-heard recordings from his years on the show.
All over the world, there are unique and breathtaking sounds that you can only hear in one specific place. In this episode, we travel to two of the most astounding sonic wonders in the United States. The first is a hidden sound installation in Times Square that might be the most visited art exhibit on Earth. The second is an enormous organ built right into the rock of an ancient Virginian cave. These stories originally aired on the Atlas Obscura podcast.
If you listen to vintage music, one of the first things you’ll notice is the complete lack of bass. But turn on a Top 40 station today, and you’ll hear song after song with deep, sub-ratting bass tones. So how and why did this change happen? For this episode, we worked with OnePlus to tell the story of our collective obsession with bass, and the one device that transformed the sound of popular music. Featuring hip-hop legend DJ Jazzy Jeff and Roland's Paul McCabe.
For more than three decades, it was common for American companies to put on “industrial musicals” for their employees. These elaborate productions could rival Broadway shows, and featured original songs about the company and its products. And while this music was never intended for the general public, once you hear it for yourself, you might just get hooked. This is a story about bathroom remodeling, corporate art, and one man’s obsession with a forgotten corner of pop culture. Featuring comedy writer and collector Steve Young.
For our fourth annual Mystery Sound Game Show, we pitted the winners from the past three years against each other. The result? Chaos and hilarity. So unclog your ears, put on your listening cap, and get ready to play along. Featuring Travis McElroy, John Lagomarsino and Emily Jankowski.
From electric guitars to samplers to drum machines and beyond, the music we love is only possible thanks to the technology that’s used to create it. In many ways, the history of popular music is really a history of technological innovation. In this episode, we partnered with BandLab to unpack four inventions that changed music forever. Featuring author and journalist Greg Milner.
Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly.
