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Epileptic Symphonies: Turning seizures into music

Seizure PIc.png

This episode originally aired on Sum of All Parts. Go subscribe!

Brant Guichard has heard "The Music" for as long as he can remember. Brant has a particular type of epilepsy where he hears what are called "musical auras" whenever he has a seizure. Brian Foo, aka the Data Driven DJ, introduces a different musical element to Brant's experience of seizure.


Twenty Thousand Hertz is produced out of the studios of Defacto Sound and hosted by Dallas Taylor.

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View Transcript ▶︎

You’re listening to Twenty Thousand Hertz, the stories behind the world’s most recognizable and interesting sounds. I’m Dallas Taylor.

[Play EEG sonification]

What you’re hearing right now are brain waves. Sort of. This is from an EEG machine. An EEG machine is used to record the electrical activity of the brain. Plug that data into a synthesizer, and you get something like what you’re hearing. It’s not exactly pretty. Actually it’s kind of spooky. But what did you expect to hear inside someone’s head?

Well, if the head we’re talking about is Brant Guichard’s, the answer would be…music.

Brant: “What I call The Music”.

Recently Joel Werner, the host of the podcast Sum of All Parts, talked to Brant to find out what exactly is going on inside his head. I’ll let Joel explain…

Joel: Brant Guichard has heard The Music for as long as he can remember...

Brant: The earliest memory I have was sitting on a bed in my room and enjoying a run of music as it went by me, waving my hands as it just run through. And I didn't recognise it for what it as at the time. I listened to it, it finished, and I asked my friend who was sitting next to me watching the television and feeling bored, since we had absolutely nothing to do, and I asked him, "Did you hear that?" And he said, "What?" I asked him, "Music?" And he said, "What music?" It made me realize I was the only one who was hearing that. Nobody else was hearing this, this was all mine.

Joel: That was Brant’s first encounter with what he calls The Music - and in the thirty years since, it’s something that he’s heard multiple times every day.

Brant: The music starts by warping the sounds and things I hear. Then it adds its own rhythm and starts becoming stronger within my head. The pattern is never the same, it is never the same. It is always unique. Every time. A collection of repetitive noises together, warping together the noises around me into a rhythm, often taking any song I've heard and putting that into the mix. Anything I reach for in my memory, that will be placed into the mix as well. All the sounds, even speaking is part of the music. It's why I become absolutely still sometimes, it's because I don't want to make noise myself. I stop any noise I'm hearing if I can and I stop moving myself because that has the best chance of slowing it down a little bit.

It's partially in my control in that I don't have any control that it's going to run, so I reach and try to control where it goes. It's like sitting in a car without having any brakes and having the accelerator tied down, but you've got the hands on the steering wheel. You can control where it goes but you can't stop it.

Then I start developing a partial seizure with having part of my body losing control. And after this I will develop into a full seizure, but I will stay fully conscious at this point, although it will not look like I am. I will be on the ground with a grand mal, as most people think epilepsy is. But after this point it will continuing developing, and past that point I will lose consciousness.

Joel: Brant has epilepsy - and it’s a particular type of epilepsy where he hears what are called musical auras.

Ingrid: So, when Brant has that music that he hears, that's actually the beginning of a seizure. It's a small seizure, as he told you, but if it doesn't progress to involve more of his brain, he remains aware and there's nothing to see. Only Brant can tell us about it.

Joel: Professor Ingrid Scheffer is Brant’s neurologist, and a world leading epilepsy researcher.

Ingrid: We don't really understand why one seizure progresses and another doesn't, except that we do know that almost everyone with epilepsy is more likely to have seizures if they're tired or stressed. And so, you might have some auras, but then they might progress if you're more tired or stressed. Or sometimes people will build up. They'll have a run of auras, which sort of heralds the fact that they're going to go into the biggest seizure.

Joel: There are a few different types of epilepsy that are related to sound. Like musicogenic epilepsy...

Ingrid: Where music may trigger a seizure.

Joel: Or reflex epilepsy..

Ingrid: Where a very loud noise may trigger a seizure. There's a young lady I look after who, if there's a loud noise as she's walking along the street, will suddenly have a tonic seizure and fall to the ground. She actually has to wear headphones all the time to try and dull down the sounds around her so she doesn't get a surprise.

Joel: But, musical auras, like Brant experiences, are unusual. Like, really unusual.

Ingrid: Gosh, I think I have seen one or two, but it's rare. I see lots and lots of people with focal epilepsy and many have auras, but hearing music is rare.

Joel: Do you remember when you first met Brant? Can you take us back to that moment?

Ingrid: Yes, I can remember when I met Brant. He was 18 years old at the time and he came along with his father, and he told me the story of his epilepsy. His epilepsy had begun quite early in life with some convulsive seizures as an infant, and these had occurred every year or so. Then from about the age of eight he developed awake seizures, and these would be preceded by an aura. Brant described an aura of music where he experienced what he called twisted sounds. These were initially pleasant, but by the time he was 11 years old a couple of years later, the sounds hurt and he was scared.

Brant: Strangely enough, when I was very young, it felt good to me. It was very enjoyable and it was something I liked a lot. I was one of those people that, at puberty, my epilepsy developed quite intensely. I started having proper fits and at this point, what I call the music, that started to become something I had perhaps five to twenty times a day and became extremely intense and started to scare me. I don't understand why but the auras, they became very strong and brought on fear to me at that point. Absolute, intense fear that left me a few years later. The fear was not there anymore. And I don't know why that fear occurred at that point.

Coming up, we’ll meet the data visualization artist who took Brant’s seizures and did something…kind of beautiful with them. That’s after the break.

[MIDROLL]

Brant Guichard has been hearing music in his head for thirty years. And, in a way, for the past ten minutes, you’ve been hearing it too…

The music you’ve heard so far in this episode.. That music is intrinsically connected to Brant’s epilepsy. In fact, it is Brant’s epilepsy.

Brian: My name is Brian Foo. I'm a data visualisation artist at the Museum of Natural History in New York City.

Joel: By day, Brian works on data visualisations for the museum, but by night he’s the Data Driven DJ.

Brian: So the data driven DJ project is kind of an experimentation on different ways of expressing data as music.

Joel: Part science, part art form - this is data sonification; the process of representing numbers in sound.

Brian: So a lot of that is thinking about what are the strengths of music. Or what are the strengths of sound, as compared to more visual media like charts or graphs. So it's kind of using the fact that music is more felt, and you can kind of perceive things like change and time more intuitively.

Joel: The clicking of a Geiger counter, where faster clicks indicate higher radiation levels - this is one of the earliest and most practical examples of data sonification. Brian’s work on the other hand, is much more song-like..

Brian: Initially I was very interested in learning how to make music. You know I had a particular skill set, which was computer science. I wanted to figure out a way in which I could learn music. I did some research into data sonification. I wasn't very satisfied with the current state of data sonification. I think a lot of times it's almost like listening to a chart. The question I always had is why make it into sound, if it's already fine as a chart. I kind of used that as the challenge for this project, to make kind of meaningful data music essentially.

Joel: Brian’s take on songwriting is a process called algorithmic composition. He comes up with a bunch of rules, or algorithms, that tell the music what to do in response to a change in the data. The guiding principle of this approach is something Brian calls “uncreative creativity”.

Brian: Yes, so when I say uncreative creativity, when you think about traditional creativity, it's that's artist who is just staring at a canvas and having a direct translation of my emotions or thoughts into the medium. But because my medium is code, when I press play, that's essentially the first time I'm hearing the music. I'm hearing the song. Usually the dataset is so complex, and the algorithm and the rules, there's so many of them, there's so many different variables that it's really hard for my brain to kind of generate that. That's kind of mostly because I didn't really have a music background, it was hard for me to imagine what the music would sound like when I kind of applied this algorithm to the data, to generate the song. It's almost like I'm just designing the rules in which this song plays out, which is not a traditional way you would think about creativity. But that is where the creative act is, is designing those rules. It's designing how you map the data to sound.

Joel: But mapping the data to sound isn’t something that happens quickly - or easily.

Brian: It's very much an iterative approach where I have to constantly tweak the algorithm, because usually the first time it just sounds like garbage. It sounds awful. I mean, think that's the struggle between kind of this creative aspect, as well as the data science aspect, because if you wanted to stay true to the data, you can't really massage what the song sounds like. If there's a particular part of the song that I don't like, I can't change that one part of the song, because that would probably mean I'd have to change one part of the data. Usually when I tweak one little thing, it completely changes the whole song. So it's really tricky. It is just through brute force of just throwing things together and constantly just changing variables until it sounds good. As long as it retains that kind of faithfulness to the data. You don't want to make the song sound good at the expense of not being faithful to the data.

Joel: And so we gave Brian some of Brant’s EEG data - the brain recordings of Brant having a seizure, an encounter with The Music. And Brian turned that data into a song.

Brian: And again, this is not a research project. This is a creative project. I wouldn't take what I'm saying as actual scientific research.

Joel: An EEG, or electroencephalogram is a measure of the brain’s electrical activity. It’s a really common research technique in neuroscience where it’s used to measure anything from a person's sleep behavior, to what’s going on in someone’s brain during a seizure.

Brant: They put you in a bed, they put little dots on your head and they say, "Feel comfortable," then they walk off on you. Then they take the drugs off you, and for most epileptics the drugs they take will make them quite drowsy so they can't sleep either. And I'm sitting in there with wax electrodes on my head and I'm thinking, "Yep, they're waiting for the fit, so I'm going to be stuck here." And I was.

Joel: Brant’s fit eventually came, and it’s the data recorded by those electrodes on his scalp that Brian transformed into the music you’ve been hearing in this episode.

The way Brian composed this song - or the algorithm he wrote composed this song - draws on three elements of the EEG data; the amplitude, or the height of the brain waves, which is a measure of how active the brain is. The frequency, or the number of brain waves that occur in a given amount of time - this is a measure of how alert the person is. And the synchrony, or the relative activity of different parts of the brain. And then? He maps changes in these three variables to changes in sound.

Brian: Amplitude, very conveniently, evokes this idea of is the music louder or softer. Obviously, higher amplitude, the louder the instrumentation. Frequency also has a good corollary to music. High frequency, the instruments are playing at a higher pitch. Lower frequency, at a lower pitch. Synchrony I use to control the percussion in the music. High synchrony, the more drums are playing at a synchronous pattern.

Joel: As well as mapping to loudness, Amplitude controls the vocals in the song as well.

Brian: The higher the amplitude, the more vocals are playing. The different parts of the brain have different kind of vocals associated with it. If all parts of the brain are firing very loudly, there's gonna be many vocals singing very loudly at the same time.

Joel: Vocals are a key part of this composition - they’re the dominant feature of the song. To generate them, Brian sampled the Imogen Heap song, “Hide and Seek”.

Brian: Yeah, I very deliberately used the Imogen Heap song for a few reasons. One, it's completely vocal. Part of the way in which I try to compose these songs is, think about what the listener should be experiencing in relation to this dataset. You know this dataset represents a human being, another individual. Also, very intimate dataset. It's their actual brain activity. Is it possible to produce empathy between a listener and the subject? I wanted to use a vocal element of the song, because it is a human subject. Another little trick that I did, or another concept that I tried to leverage was in psychology, or I don't know what field of study this is, but there's something called phantom words, where you kind of stitch a bunch random syllables together. People will hear words, regardless of whether you're giving them those actual words. I kind of chopped up that song, into syllables, and the algorithm kind of stitches it together in various different ways, but it plays a little mental trick on people where people would be hearing different words, and different people would probably hear different words. Again, it's trying to create an experience that's very personal, and kind of unique to the individual. It even lets the listener's brain do some work. Again, it's trying to connect the listener's brain to the subject's brain.

Joel: By sampling a well known song, Brian also plays into Brant’s experience of the musical aura, where songs he hears, or even thinks about during the seizure, are warped, twisted, and incorporated into The Music.

In addition to the vocals, Brian sampled strings from the Philharmonia sound sample library, and percussion from the American experimental rock band Swans. And then? He just let the algorithm do its thing.

Brian: I’ll play the song in full at the end of this episode, but first - what does Brant think of the song composed using his seizure data?

Joel: That's it. So what do you think? First impressions.

Brant: It reminds me of the graph actually. I've seen plenty of them. They always show it to me after they make them. Well at least I can say to other people, I sound interesting.

Brain: I try to think about the dataset, not as this series of zeros and ones. It is a representation of an actual human being, with real experiences. I think the medium of music is very unique, in the sense that it will evoke a visceral response. My goal with this particular project is to think about what should that response be, as it relates to this particular dataset. I think that's where a lot of my creative energy goes, is thinking about how to match what I believe this dataset is about, and how the listener should kind of experience it, in this very visceral way, because music you feel something. That's what I really like about music, as compared to say a chart, or a graph, which I don't remember the last time I was moved by looking at a line chart. But it's a good match. I think it's the right medium for human data, a medium that has this very primal, visceral quality to it.

Twenty Thousand Hertz is produced out of the studios of Defacto Sound, a sound design team dedicated to making television, film, and games sound incredible. Watch and listen to the latest work at defacto sound dot com. While you’re there, be sure to reach out.

Joel: Sum of All Parts is produced by me, Joel Werner. Sophie Townsend is Story Editor. Jonathan Webb is Science Editor. Sound design by me and Mark Don.

I highly recommend subscribing to Sum of All Parts. It’s a podcast that tells extraordinary stories from the world of numbers. To hear more stories like this, search Sum Of All Parts in your favorite podcast player.

Additional help in this episode comes from Mike Nagel and Sam Schneble. It was mixed by Nick Spradlin. Also, thanks to Luciana Haill for letting us play the sonification data at the beginning of the episode. You can find more of her work at lucianahaill dot co dot uk/. That’s Luciana Haill dot co dot uk.

And learn more about our show, Twenty Thousand Hertz, at our website two zero k dot org. There you can find links to the things we’ve talked about in each episode, you can stream our archives, send us story tips, donate to the show, and even…buy stuff! The stickers are sticky and the t-shirts are soft. Also, follow us on twitter or Facebook by using our handle two zero k org. Or by searching for the name of our show, Twenty Thousand Hertz, all spelled out. Okay. I think that’s everything.

Thanks for listening.

Brant: Did you notice I had a fit during that interview?

Joel: I totally had no idea. What happened?

Brant: It was generally a three to four second lapse.

Joel: And what's it like for you? Like what's the experience?

Brant: That one wasn't a heavy aura, it was just a white noise one. Those ones generally don't have enough time to give me a strong rhythm. So they're there, I notice they're there, and then they're gone.

And now, in full, the data sonification of Brant’s seizure data by the Data Driven DJ Brian Foo.

[Seizure Song]

Recent Episodes

Hamilton: Crafting the sound of the Broadway smash hit

Photo by Joan Marcus

Photo by Joan Marcus

This episode was written & produced by James Introcaso.

Broadway’s award-winning, record-breaking, smash hit, Hamilton, is a musical unlike any other. Get the story from people in the room where it happens of how sound helps tell the musical’s story eight times a week. We talk to Nevin Steinberg, Hamilton’s Tony-nominated sound designer, Benny Reiner, Grammy-winning Hamilton percussionist, Anna-Lee Craig, Hamilton on Broadway A2, and Broadway sound design legend Abe Jacob.

Thanks to Atlantic Records and the producers of Hamilton for lettings us use their music. Go buy their soundtrack where ever you buy music.

Check out Defacto Sound, the studios that produced Twenty Thousand Hertz, hosted by Dallas Taylor.

Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.

Join our community on Reddit and follow us on Facebook.

Consider supporting the show at donate.20k.org.

To get your 20K referral link and earn rewards, visit 20k.org/refer.

Check out Musicbed and use offer code "20K" on your first purchase.

View Transcript ▶︎

[MUSIC: “Alexander Hamilton Instrumental”]

You’re listening to Twenty Thousand Hertz. I’m Dallas Taylor.

Even if you haven’t seen Broadway’s eleven-Tony-winning, box-office-record-breaking smash hit, Hamilton, odds are... you’ve heard of it. It’s been in the news a lot lately thanks to the price - and rarity - of its tickets.

[SFX: News sound bite]

“Tickets for the universally acclaimed musical, Hamilton, are constantly selling out… almost 900 hundred dollars a pop.”

[SFX: Oscar Clip at 02.08.04]

“Lin-Manuel Miranda is here with us. I have to say, it’s weird to see you in a theater without having to pay $10,000.”

[CLIP: Stephen Colbert]

“I went and saw it… and then two hours later I’m going, ‘Why am I crying over Alexander Hamilton?’”

[CLIP: Obama]

“In fact, Hamilton, I’m pretty sure is the only thing that Dick Cheney and I agree on.”

Every element - from the performances to the lighting, to the staging, to the costumes - comes together to create a moving, inspiring, and unconventionally patriotic story that stays with you long after the curtain closes. Each piece of the production is meticulously crafted... and sound design - is no exception.

Abe: There were some moments in Hamilton, which only work so very well because of the subtlety of the sound design and the soundscape.

That’s Abe Jacob, a Broadway sound design legend.

Abe: I've been a sound designer for the last almost 50 years.

Abe is considered the godfather of sound design on Broadway. He worked on the original productions of revolutionary shows like Hair, Jesus Christ Superstar, and Chicago.

Abe trained many of the industry’s working sound designers today, or he trained the people who trained them.

[music out]

Abe: At the time when I started, nobody else was credited or titled sound designer, so I sort of started that industry. That's probably one of the things that I'm most proud of.

When Abe says that Hamilton has remarkable sound design, it’s a huge compliment.

Abe: The sound of Hamilton has got to be very difficult because you're listening to a hip-hop sort of musical style, as well as dialogue, as well as legitimate Broadway show tunes. The combination of all three of those elements coming out with a coherent whole, is a very good example of the talent the sound designer came up with up. There are a number of moments in the show where sound is very subtle, and yet it tends to solidify the whole meaning of the piece.

So, just who is the sound designer of Hamilton?

Nevin: I'm Nevin Steinberg and I'm a Broadway sound designer.

Nevin’s been working on Broadway shows since the 90’s. His work is extensive. He’s been working with Lin-Manuel Miranda on Hamilton from the beginning… and even before that.

[MUSIC: “In the Heights” plays and continues just under the first sentence]

Nevin: I worked on a Broadway show called In the Heights which was written by Lin-Manuel Miranda and directed by Tommy Kail. And I was part of a creative team that brought it to Broadway and the show won a Tony award and did very well.

When Hamilton was beginning its development, Tommy would occasionally just drop me an email or a phone call with information and kind of a little backstage look at what Lin was working on and what the plans were for this piece. I knew it was gonna be something interesting and exciting to work on, not to mention a lot of fun.

Nevin started his journey with Hamilton where every member of the creative team began - with the script.

Nevin: I'm given the text. And then after I've read it, the first conversation with the director happens. That's the beginning of the sound design for a show.

The director and I and representatives from the music department including the composer or the orchestrator, music supervision, we talk about architecture, about the what it looks like and how it moves and then we talk about the venue. Is it a 200 seat venue? Is it a 2,000 seat venue and we start to put ourselves in the position of an audience encountering this story and start to think about how sound can help communicate it.

That process can go on for years, when it does, usually the sound design turns out better.

That’s exactly what happened with Hamilton. Nevin and the rest of the creative team talked about the show for years. He was there when the show was in pre-workshop mode with just a few actors and a piano.

[MUSIC: White House Poetry Slam Performance]

Nevin’s job as sound designer is to create the show’s soundscape. He puts the team in place that cares for all of the microphones, on both actors and the orchestra, as well as all of the sound equipment. Nevin balances the volume and sound quality of all of the audio elements in the show to communicate the narrative. He doesn’t just make the show louder, he dictates the story’s dynamic range and makes decisions on how to process the actor’s voices to serve the mission of the story. It’s his team who blows the roof off of the theater with the introduction of this bombastic American spy…

[MUSIC: Yorktown]

[“HERCULES MULLIGAN!

A tailor spyin’ on the British government!

I take their measurements, information and then I smuggle it”]

Nevin’s team also sucks the life out of the room when the story gets intimate, to draw the audience in.

[MUSIC: Burn]

[“I saved every letter you wrote me

From the moment I read them

I knew you were mine

You said you were mine

I thought you were mine”]

It’s not just about volume. Sometimes Nevin and his team are asked to do something that’s never been done before, like in the song “Wait for It” sung by the character Aaron Burr.

Nevin: We had talked about Burr and his relationship to time and how sound might play a part in that.

In the top of “Wait for It,” Burr sings [play clip on “Wait for It”] the question was could we repeat the word day and just capture that one word and repeat it. Of course the easy way to do that is to lock the tempo of the song, pre-record the actor singing day, and just tap it out as many times as you want using playback after he says it.

...but Alex Lacamoire, who wrote the orchestration and did the music direction for Hamilton, didn’t want to pre-record the actor singing. This is because every live performance is different. Different audiences, their reactions, different actors, or sometimes different individual interpretations. Capturing this word from the live performance gives the actor the freedom to interpret the piece that night. So, Lacamoire asked Nevin to capture the single word, “Day,” and do that live during every performance… something that hadn’t been done before.

Nevin: With the help of my extremely talented and very creative game audio engineer Justin Rathman, who continues to mix the show on Broadway, we tried to sort out a way to grab just that one word and send it to an electronic delay and feed it back into the system at just the right moment so that we could capture that word and a few others in that song.

One of the things we discovered was that we could do it live.

[MUSIC: Wait for It]

[“Theodosia writes me a letter every day”]

Nevin: Once we knew we could do it, then it became an idea. It comes back in the coda of “We Know” in which Burr says...

[MUSIC: We Know]

[“We both know what we know”]

Nevin: This reinforces the idea that this character has a very special relationship to time.

Every second of Hamilton has been designed to pull you into the story… and, all of Nevin’s skills were put to the test in the show’s climax, where Hamilton and Burr finally duel.

I should warn you though that we’re about to spoil the end of this duel, but if you paid attention in history class, you should already know this.

[MUSIC: 10 Duel Commandments]

[“One, two, three, four

Five, six, seven, eight, nine…

It’s the Ten Duel Commandments”]

Nevin: Lin cleverly puts a duel early in act one so that the audience can understand both the rules of duels which are explicitly told in the song, in the lyric of the song, but also the style in which we're gonna present them so that later when we encounter it, we're already familiar with how the duel is gonna work.

From a sound point of view, we do the same thing. We sort of set up the duel early in act one with what I like to call a vanilla gunshot which is when Lawrence shoots Lee.

[SFX: Vanilla Gunshot]

That gunfire is pretty generic. It's sort of unremarkable that's intentional.

One thing to know about that final duel, the final gunshot is rather shocking both in its volume and scale and its kind of complexity.

[SFX: Final Gunshot]

The lead up to it, I mean, really, all credit to the music department in terms of the way it's written.

[MUSIC: The World Was Wide Enough]

[“One two three four

Five six seven eight nine—

There are ten things you need to know”]

Nevin: The swells and the tic toc sound and the bells, all of that is actually part of the orchestration and brilliantly orchestrated by Alex Lacamoire. There were two other important participants, Scott Wassermann who is, our electronic music programmer and Will Wells who is an electronic music producer, these guys were responsible for crafting the samples you hear in that score.

[MUSIC: The World Was Wide Enough]

[“They won’t teach you this in your classes

But look it up, Hamilton was wearing his glasses”]

A lot of what you're hearing is just coming straight out what the band is doing and as we lead up to the final encounter between Burr and Hamilton and Burr goes to fire his gun and we stop time.

[MUSIC/SFX: The World Was Wide Enough and gunshot]

[“One two three four five six seven eight nine

Number ten paces! Fire!—

SFX GUNSHOT”]

Nevin: The gunshot is actually reversed and choked so that we get the sense that we've stopped that bullet and all the staging supports that idea.

We see the characters freeze, we see one of our ensemble members who is actually referred to as the bullet, sort of pinch the air as though she's slowed the bullet down as it crosses the stage and is heading towards Hamilton. The ensemble dances the path of the bullet as Hamilton begins his final soliloquy which is one of the only moments of the show that there is no music.

[MUSIC: The World Was Wide Enough]

[“I imagine death so much it feels like a memory...”]

[MUSIC: The World Was Wide Enough]

[“...No beat, no melody”]

Nevin: The only sound here is the sound of wind which again has been produced from the orchestration and we take that sound and actually bring it into the room as Hamilton turns and talks, basically as he sees his life flash before his eyes.

[MUSIC: The World Was Wide Enough]

[“My love, take your time

I’ll see you on the other side”]

Nevin: When we release time, we repeat the last phrase. He aims his pistol at the air where he yells, "Wait," and then we have the final gunshot which reverberates through the theater.

[SFX: Hamilton yells, “Wait!” and then Final Gunshot]

[MUSIC “History Has Its Eyes on You INSTRUMENTAL”]

Nevin’s work on Hamilton is a massive labor of love. He continues to work on the show as it premieres in new cities all over the world. Back on Broadway, he’s left an incredible team in place to run the show every night along with some incredible musicians. We’ll hear from a few of them, in a minute.

[music out]

MIDROLL

[MUSIC: The Room Where It Happens]

[“I wanna be in

The room where it happens

The room where it happens

I wanna be in

The room where it happens

The room where it happens”]

So, what’s it like to do audio for Hamilton live? To be in the room where it happens?

Anna-Lee: No show is the same every night because there's a different crowd, they're responding differently, the energy is different.

That’s Anna-Lee Craig, Nevin hired her to work on Broadway’s Hamilton as the A2 or deck audio.

Anna-Lee: Deck audio is whoever is backstage supporting the audio team while the show is going on. I mic the actors, I make sure that the band is helped. I make sure that the system is working

A typical day for her is pretty busy.

[MUSIC: “Non-Stop”]

Anna-Lee: We come in an hour and a half before the show starts. The first thing we do is turn on the system, make sure everything boots the way that we expect it to.

I'm going through each one of the mics and checking the rigging, checking the connectors, checking any custom-fit parts making sure they're clean and making sure that they sound consistent with how we expect them to sound based on whatever mic that is.

I have 30 wireless transmitters, that's the number of mics like on people, there are probably 70 mics in the pit. While I'm doing all that with the wireless mics, the mixer will also go through the pit and do a mic check on each one of the mics and make sure that they are going through the monitors. We're just like checking all the microphones and then once they're set and once we've done the mic checks, we chill until half hour.

We have 10 minutes of downtime just in case there's an emergency.

At half hour, we assist the backstage crew, assist mics getting on to actors.

That’s all BEFORE the show. During the show, she’s putting out fires.

Anna-Lee: I run interference.

Like a microphone broke on an actor and we need him to have another mic before his next line, but we can't fully take his wig off so I put a halo one him and an extra transmitter in his pocket until the show gives me a long enough break to like put a real new mic on him.

A halo is an elastic loop that is tied to a microphone and you just put it on your head like a headband and then you get like perfect placement. It doesn't look as nice as like our custom-built mics but in a pinch like it will do the job.

[music end]

Justin Rathbun usually mixes Hamilton on Broadway. On his days off Anna-Lee takes the reigns and mixes the show, a job just as busy as being an A2.

Anna-Lee: The way that we mix the show, it's a line by line style. There's not more than one mic open unless everyone is actually singing. Hamilton, Burr, Hamilton, Burr, Hamilton, Burr, Angelica, Hamilton, Burr. It's just one mic open one at a time so that you just have a very clean direct sound and you're not being distracted by any other noise going into our mics.

Mixing audio line by line means Anna-Lee has to be locked into the show for every second of the performance. She’s constantly moving.

Anna-Lee: I'm controlling the band and the reverb with my right hand and the vocals with my left hand and sometimes I'm controlling them all with all 10 fingers. There's not any downtime. I couldn't go to the bathroom, it's impossible.

[MUSIC: “Aaron Burr, Sir”]

For Anna-Lee, being that busy and focused on the show is one of her favorite parts of the job. One of her favorite songs to mix is “My Shot.”

Anna-Lee:"My Shot" is like the introduction of Hamilton and also the spot where he decides that he's going to put himself out there and he meets these guys in a tavern.

[“I’m John Laurens in the place to be!

Two pints o’ Sam Adams, but I’m workin’ on three, uh!”]

Anna-Lee: You have to start like again relationship building. It's first just like four guys and they're beating on the table, they're table-rapping. That should feel like it's coming from the stage, but as Hamilton starts to proclaim his like manifesto or like he's going to do great things, the sound starts to expand with him and it gets louder.

[MUSIC: “Aaron Burr, Sir” right into “My Shot”]

[“If you stand for nothing, Burr, what’ll you fall for?...”

“Ooh

Who you?

Who you?

Who are you?

Ooh, who is this kid? What’s he gonna do?

I am not throwing away my shot!

I am not throwing away my shot!

Hey yo, I’m just like my country

I’m young, scrappy and hungry

And I’m not throwing away my shot!”]

Anna-Lee:Then Lauren says, let's get this guy in front of a crowd. Then the ensemble comes in. The level, the dynamic level takes a step up.

[MUSIC: “My Shot”]

[“Let’s get this guy in front of a crowd

I am not throwing away my shot

I am not throwing away my shot

Hey yo, I’m just like my country

I’m young, scrappy and hungry

And I’m not throwing away my shot”]

Anna-Lee: We don't go all the way yet because we've got another journey to go on. Then the town's people get added in and they're running through the streets. Laurens is saying, whoa. He's telling everybody else to like jump in we add like some reverb in and it's all through the town.

[MUSIC: “My Shot”]

[“Ev’rybody sing:

Whoa, whoa, whoa

Hey!

Whoa!

Wooh!!

Whoa!

Ay, let ‘em hear ya!”]

Anna-Lee: You can hear the sound surrounding you in the audience because the reverb is in surround. It's like you're a part of it. Then we suck back down into just like Hamilton's monologue.

[MUSIC: “My Shot”]

[“I imagine death so much it feels more like a memory

When’s it gonna get me?

In my sleep? Seven feet ahead of me?”]

Anna-Lee: That when he finally starts talking to a crowd again and it builds to the fullest height and then we like go through the whole final chorus. Everybody who's in the show is singing and I am not throwing away "My Shot."

[MUSIC: “My Shot”]

[“And I am not throwing away my shot

I am not throwing away my shot

Hey yo, I’m just like my country

I’m young, scrappy and hungry

And I’m not throwing away my shot”]

Anna-Lee: You're like living that huge, loud, big moment for the rest of the song and then we like slam it for the button.

[MUSIC: “My Shot”]

[“Not throwin’ away my—

Not throwin’ away my shot!”]

For Anna-Lee, mixing the show live is about staying true to Nevin’s soundscape, but it’s also about feeling out actors and the audience during every performance.

Anna-Lee: You're also building with the actor's intensity. He's starting to like believe that everyone is onboard.

As you feel like you're like winning people over that are in the cast, you're also winning over the audience and the audience can take more decibels. If they're not won over yet you have to slowly build, sometimes if you feel like the crowd is not quite ready for that loud level yet you can hear people start to rustle and you can almost feel people want to get up out of their seats. Once you reach that kind of figure pitch feel, that you can really just go for it.

We can’t have an entire episode about sound in a musical like Hamilton without talking to one of the musicians.

Benny: My name is Benny Reiner and I play percussion.

Benny is part of Hamilton’s Grammy-winning orchestra. When he says he plays percussion, you might be thinking he sits behind a few drums and obscure instruments, but his job entails so much more than that.

Benny: My setup consist of different weird things. I have a MOTIF keyboard which is an electric piano basically. I play little patches like vibraphone, I have a sampler that I basically play anything that would be from a drum machine or a sample.

Then there's also what you just think of percussion, just tambourine, shakers, concert bass drum, random stuff like that.

That’s not all Benny does. Another big part of his job is running a piece of software called Ableton.

Benny: The fundamental function of it would be precise timekeeping. Most of the show is in the vain of hip hop and RNB and pop and a lot of contemporary elements. Since there is so much of that in Hamilton, the role of the metronome is to really keep that time together.

As a human, we don't have perfect time, no show is the same because everything we do has variance in it.

The audience and actors on stage never hear the click track. It’s just for the orchestra to keep time. What the audience hears this…

[MUSIC: “What’d I Miss”]

[“There’s a letter on my desk from the President

Haven’t even put my bag down yet

Sally be a lamb, darlin’, won’tcha open it?

It says the President’s assembling a cabinet...”]

And what the orchestra hears this...

[MUSIC: “What’d I Miss” with added 178 BPM metronome]

[“There’s a letter on my desk from the President

Haven’t even put my bags down yet

Sally be a lamb, darlin’, won’tcha open it?

It says the President’s assembling a cabinet...”]

Ableton keeping time for the pit is important, but it has other functions as well.

Benny: There are certain track elements, stuff that really is impossible to play live. Stuff that's going through phasers or effects or there's information that gets sent from it to control certain lighting things.

Controlling lighting cues through the same software that keeps the orchestra in time means that vocals, orchestra, choreography, and lights will all sync perfectly. That’s an important part in creating Hamilton’s moments of sensory immersion.

While Benny has a lot of technical responsibility, when it comes down to it, he’s a musician at heart. You can tell that from the way he talks about his favorite song to perform, the love song “Helpless.”

[MUSIC: Helpless]

[“Ohh, I do I do I do I

Dooo! Hey!

Ohh, I do I do I do I

Dooo! Boy you got me helpless”]

Benny: I love "Helpless" just because it just feels great. You're in there, you're playing, you're just making things feel good essentially and that's one of my favorite things about music is just making people feel happy and making people feel warm.

[continue Helpless, then fade out]

[MUSIC: “Quiet Uptown Instrumental”]

Anna-Lee: Our main job is serving the story and the narrative.

When I'm mixing, I'm really a part of the show like an intimate, intricate cog in what makes Hamilton work. I know that everything that I do is very directly affecting the 1300 people watching the show.

I’m also an extrovert and a people person I get to be backstage. I make really strong friendships with actors and crew members and musicians.

Benny: The ultimate reason why I love doing what I do is the ability to connect with people.

You got to really bring it if you want to really connect and relate to somebody. That's really fulfilling to me. If you put enough of yourself into something honestly and have that reciprocate, somebody listen to it or witness it and really have them feel something, that's it for me.

Nevin: In some ways, Hamilton is one of the hardest things I've ever worked on and in other ways, it was also one of the easiest things I've ever done because it is so well written and so beautiful directed and staged and orchestrated that my job was simply to respond to it in a credible and exacting way.

This extends to everyone who worked on it. I mean Howell Binkley's lighting is exquisite and sharp and just so focused and Paul Tazewell's costumes tell the story so beautifully and so subtly throughout the play. It's extraordinary.

The set moves in such a way and gives you a background in such a way that you're never unsure about how you're going to encounter these characters and the story.

I love the people. They're some of the smartest people I know, in any field. I love the banter. I love the fact that part of my job is having conversations, laughing, making things, criticizing things, and striving to make things better all the time. I love the knowledge that an audience really has no idea what it is that I've done or even what we've done as a team to get them to feel a certain way or get them to look in a certain direction or get them to experience a moment in the way we've crafted it because we've done our job so quietly.

I love that. I like the theater. I like going to the theater. I like plays and musicals, so that I get to do this for a living is pretty exciting for me.

[music ends]

[MUSIC: “Who Lives, Who Dies, Who Tells Your Story Instrumental”]

CREDITS

Twenty Thousand Hertz is made by the sound design team at Defacto Sound. If you do anything creative that also uses sound to help tell that story, go check out defactosound dot com. And don’t forget to reach out. We’d love to know who you are.

This episode was written and produced by James Introcaso… and me, Dallas Taylor. With help from Sam Schneble. It was sound designed and mixed by Colin DeVarney.

Thanks to our guests Nevin Steinberg, Anna-Lee Craig, Benny Reiner, and Abe Jacob. Thanks also to the producers of Hamilton for their help with this episode. If you’re interested in seeing Hamilton, the show is on tour in the United States right now. Go to HAMILTON MUSICAL DOT COM for show dates and more information.

You can say hello, submit a show idea, give general feedback, read transcripts, or buy a t-shirt at 20k.org. ...we’re also on Facebook and Twitter. Hearing from listeners is the most fun thing about making this podcast, so please don’t hesitate to drop us a note.

Finally, be sure to tell all your friends about the show. Especially those people who won’t stop bugging you about Hamilton.

Thanks for listening.

[music out]

Recent Episodes

False Alarm: How the Emergency Alert System went wrong

EBS Pic.png

This episode was written & produced by Jim McNulty.

When people in Hawaii were falsely alerted of a Ballistic Missile threat, the first thing they heard was the sound of an emergency alert. For decades, this tone has alerted us to local weather emergencies and other important events, but it has never been used for its original purpose. In this episode, we explore the history of the Emergency Alert System and its predecessors. Featuring Kelly Williams, from the National Association of Broadcasters, Frank Lucia former EAS advisor for the FCC, and Wade Witmer from FEMA.


MUSIC IN THIS EPISODE

Secret Cricket Meeting - Live Footage
Time (Instrumental) - Joy Ike
The Sudden Suicide of Miss Machine - Oslo
The Idea That Was Stolen Away - Dexter Britain
Topaz - AM Architect
One Last Time - On Earth
Arietta - Steven Gutheinz
Longwave - The Echelon Effect
Waining Patience - Dexter Britain
Levels of Pride - Dexter Britain
Opus 101 - Dexter Britain
God Bless Us Everyone - Kino
Thesis - Blake Ewing

20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound.

Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.

Join our community on Reddit and follow us on Facebook.

Consider supporting the show at donate.20k.org.

To get your 20K referral link and earn rewards, visit 20k.org/refer.

Get a 4 week trial plus a digital scale at Stamps.com. Just click on the Radio Microphone at the top of the homepage and type in "20K". 

Thanks to Audioblocks for supporting this episode. Sign up at audioblocks.com/20k.

View Transcript ▶︎

[SFX: Tornado warning alert sound]

You're listening to Twenty Thous… [CUT OFF]

[SFX: EBS Data burst, two-tone alert]

COMPUTER VOICE: “YOU’RE LISTENING TO TWENTY THOUSAND HERTZ. THE STORIES BEHIND THE WORLD’S MOST RECOGNIZABLE AND INTERESTING SOUNDS. HOSTED BY DALLAS TAYLOR. AND THIS IS THE STORY BEHIND THE EMERGENCY ALERT SYSTEM.”

[music in]

So, that wasn’t a real emergency. But that distinctive, dissonant tone got your attention, didn’t it? And for good reason. That sound has accompanied weather alerts and other important warnings here in the U.S. for decades. It’s a key part of the Emergency Alert System, or EAS.

But had this been an actual emergency, it would have been followed by official news or instructions from local emergency managers… or the National Weather Service, or in the case of a national emergency—the President of the United States.

[music out]

Kelly: The Emergency Alert System, is a mechanism that’s intended to allow the President to speak to the American people in times of catastrophic emergency.

That’s Kelly Williams, from the National Association of Broadcasters.

Kelly: The only part that's actually required for a broadcasted carrier is the President's message. All of the local uses of it, which is 99.9 percent of it, is voluntary. It was a sort of a ... ‘Well, the government's put this system in place. It doesn't do anything most of the time. We’ll let states and cities and towns and counties used it.’

[music in]

The EAS is primarily used by local authorities. They send warnings by way of broadcast, as well as cable, satellite, and wireless providers. It falls under the authority of FEMA— which is The Federal Emergency Management Agency. But the coordination and enforcement of regulations… at least in regard to broadcasters is through the FCC.

Wade: The FCC actually protects that tone in broadcast and in movies, so you're not allowed to use what's called the attention tone unless it's a real emergency, unless you have a waiver from the FCC that you're performing a test.

That’s Wade Witmer, FEMA Deputy for the Integrated Public Alert Warning Systems, or “IPAWS.”

[music out]

The FCC takes these alert tones so seriously, that airing this podcast on a broadcast station—and using the tones at the top like we just did—would be subject to significant fines!

Kelly: There have been a number of cases where a station gets an ad and it's in the ad. There was one for a movie. Olympus Has Fallen. And the ad agency that did the distribution, "Oh, let's put the EAS tones in."

[play Olympus has fallen commercial]

The ad resulted in $1.1 million dollars in FCC fines against Viacom and Disney.

And more recently, a station in Jacksonville, Florida was fined $55 thousand dollars for airing this promo for the Jacksonville Jaguars football team...

[INSERT JACKSONVILLE JAGUARS HYPE SPOT WITH TONES: “This is an emergency…”]

Go Jaguars….

[music in]

So, Why are these tones so protected? Also, how did we land on this tone in particular? To understand that, we have to go back to the height of the Cold War, and the systems that predated the EAS.

Frank: My name is Frank Lucia and I worked as an EAS Emergency Alert System Advisor to the FCC.

Frank spent 36 years at the FCC. Both he and Kelly have worked together on many of the national advisory committees over the years, and Frank continues to consult on issues regarding the EAS, even in his retirement.

Frank: Back in the 50s, that's when the first advisory committees were set up by network industry people, and broadcast engineers, to come up with a system that would best work.

[music out]

The system they developed was called CONELRAD, or Control of Electromagnetic Radiation.

Kelly: The way planes navigated back then was by listening to radio stations and zero in on radio stations, so if the bombers are coming across the Atlantic, shut off the radio stations. Then you don't know where Cleveland is because there's no radio station.

Frank: The CONELRAD system was developed under President Truman. Its main mission was to have certain broadcast stations to go off the air, but those that remained on the air, were required to change frequencies to the 640 and 1240 signals.

Kelly: This idea was to have a channel that the public knew they could go to, so if you can find a real, old radio, you will see a triangle on the radio and you could tune and say, "Here's one of those two frequencies where there's emergency information," That started the part of alerting the public but also getting the radiation down.

[music in]

In the early 1950s, President Truman was concerned about the growing conflict in Korea, and worried it could result in attacks on American soil.

[music out]

[play clip: PRESIDENT TRUMAN: “Remember this: If we do have another World War it will be an atomic war…. I do not want to be responsible for bringing that about.”]

Put yourself into that Cold War, “Duck-and-cover” mindset, and you realize that there was a very real concern that an atomic attack could happen at any time. The Federal Civil Defense Administration even ran public service announcements featuring big name stars, urging people to be prepared.

[play clip: BOB HOPE: “Friends, this is Bob Hope. If an atom bomb hit your home city, would you know what to do? For further details, consult your local office of Civil Defense.”]

When it came time to test this CONELRAD system, let’s just say the signal was very 1950s.

[MUSIC FLOURISH: THIS IS A CONELRAD DRILL! Ladies and Gentlemen, for the next 15 minutes, this program is the only program you will here in this area. By order of the FCC, all standard television and radio stations in the United States are off the air in the first daytime test of the conelrad system of emergency broadcasting.]

[music in]

Frank: In 1963, the Emergency Broadcast System was established to expand the use of emergency information to all stations. Under President Kennedy, they decided to let all the stations stay on their regular channels and provide the emergency information. Because the missile technology had advanced to the point where they used other guidance systems and it didn't have to be so much to track the signals of broadcast stations.

[play clip: JFK: Fellow Americans, the annual civil defense exercise… is a test of our program of peaceful preparedness. Should the United States ever be subjected to direct enemy attack, CONELRAD and the national emergency broadcasting system will come to our defense.]

[music out]

The Emergency Broadcast System, or EBS, is what most of us over the age of 35 remember from our youth. And it was the EBS that first debuted our iconic dual-frequency tone.

[play clip WCBS-TV TEST: this is a test. For the next 60 seconds this station will conduct a test of the emergency broadcast system. This is only a test beeeep...]

Frank: The major networks, wanted to come up with another way because it was hard for engineers to deal with some of technical problems that CONELRAD brought about. The industry, and the FCC, began looking at developing a tone system. And so Bell Labs, at AT&T, decided they were going to find two frequencies that would be clear in terms of what was being used at that time. They came up with the two tone attention signal.

The attention signal is made up of two distinct frequencies:

853 hertz... [BEEP]

and 960 Hertz... [BEEP]

The resulting “chord” (if you will)... [BEEP]

It's dissonant. It’s unpleasant. And it gets your attention.

Frank: After some years of testing, the commission decided, finally, we're going to implement the use of this attention signal by all broadcast stations and we're going to expand the use of EBS to develop state and local EAS plans. There would be key stations, that would monitored by the other broadcast stations so that an emergency message could be distributed, to all the stations in given markets.

[music in]

These key stations were called Primary Entry Points, or PEP stations. Instead of sending the alert signal directly to every station in America, stations are daisy-chained. Here’s Kelly:

Kelly: The primary entry point's stations serve two purposes. One is, in the case of some catastrophic where everything's gone, they're designed to survive and stay on the air and they cover 90-something percent of the population of the United States, but there are also one of the originating points for which the President's message would flow.

So, it comes from the White House to FEMA and they send the message, they go to the primary entry point stations and then there's a daisy chain. Stations around those monitor the PEP station, they pick up the message, they play it. You're not relying on wired connections, these are all over-the-air connections.

These PEP stations are so important to the nation’s warning system, that they’ve even been hardened against attack.

Wade: Today FEMA has a relationship with 74 radio stations. We actually install power generation equipment and some other resiliency components and communications gear.

The equipment we provide there is for them to primarily be able to operate for an extended period of time without commercial power.

[music out]

Frank: FEMA also worked with the Corps of Engineerings to specifically look for transmitter sites that were not in what we would call high risk areas.

As an example, at that time, WABC's AM transmitter was not located in the city, it was was out of this high risk area, but they wanted to harden that transmitter site, so that staff could go and actually man this station from this shelter at that transmitter site.

[music in]

Of course, to date, the President has never activated a national emergency alert for real. But that doesn’t mean there haven’t been a few scares. More on that after the break.

[music out]

MIDROLL

[music in]

Only the President can activate a national EAS alert. At least, that’s true today. But back in the 70s, weekly tests were issued out of NORAD, the North American Air Defense Command at Cheyenne Mountain, Colorado. And in February of 1971, radio listeners across the country got a big scare.

[music out]

[play clip: WOWO-AM FALSE ALARM: This station has interrupted its regular program at the request of the United States government to participate in the Emergency Broadcast System serving the ft wayne area… WOWO received this emergency announcement just a few moments ago, we did verify with a special message in code and this is an emergency action directed by the emergency network and directed by the president...]

Frank: NORAD was in charge of activating the system. I guess, during a normal, weekly test, one of the operators at NORAD put in the wrong tape, so to speak. It was an actual alert tape, nationwide alert tape.

For more than 40 minutes, many newsrooms waited anxiously for instructions until finally the all-clear code was properly sent.

[play clip: WOWO-AM FALSE ALARM: This just in, and I’m quoting direct and being completely honest, it says “AT&T advises that The Airforce at Cheyenne Mountain in Colorado put the wrong message on tape. If you think this hasn’t been something here at the studio The Airforce evidently then at Cheyenne Mountain in Colorado put the wrong message tape on the wire.

[music in]

After this, the activation procedure was taken away from NORAD and now only the President can issue a national alert. But over time, other challenges began to arise with the EBS.

Frank: In the late 80s, we were faced with a number of problems. Broadcasters were becoming increasingly automated, and the EBS was not easily engineered so that the messages could be automatically rebroadcast. Also, a lot of subscribers were watching cable.

At the same time, the National Weather Service was developing a technology to improve weather radio. It allowed data to be physically sent over audio channels, it was called Specific Area Message Encoding.

[music out]

Kelly: What you're actually hearing is a data burst.

[SFX: data burst]

People refer to it as the duck quack. Its purpose is not to alert you. Its purpose is to send data down the line over the audio channel that a receiver can get and decode.

But the introduction of the data burst didn’t signal the end of our attention signal.

Frank: We wanted to keep the two toned attention signal, because it has two functions, 1) was it still caught the attention of people who were used to hearing that attention signal. And number 2), there were still hundreds of old EBS receivers out there that the public had, that would turn on when they heard that attention signal.

So now with the Emergency Alert System, the content of the alert message is actually decoded from those three data bursts you hear at the top. And the group at the end is literally an “End of Message” signal that triggers the automated equipment to switch back over to normal programming.

[music in]

But it was the next technological leap that put the future of advanced warning right in the palm of our hands.

Frank: Something needed to be done to move warning into the digital age, the internet age. As cell phones proliferated, there was a need to capture that industry to be a part of public warning. As a result, the Wireless Emergency Alert System was born.

[music out]

[play clip: FEMA PSA: Tone. Many mobile devices will now bring you Wireless Emergency Alerts. Real-time information directly from local sources you know and trust. with the unique sound and vibration you’ll be in the know wherever you are.]

Wade: The system officially came online in April of 2012, and the first alerts from the weather service, went through to cell phones starting in June of 2012. The National Center for Missing and Exploited Children began sending amber alerts through that exact same system.

[music in]

These sudden alert signals can definitely be startling...especially when you’re in a roomful of people where all the phones go off at once.

But… the ability to send Amber Alerts through the Wireless Emergency Alert system is saving children’s lives… and putting critical information in the hands of the public at a time when every second counts.

[play clip: FEMA VIDEO/CBS13: Reporter: At 2:30 the cell phone notification went out. At 2:34 Lally called 911. at 2:39 Kline was in custody and the 3 children were safe. Official:This really is a great example of how the Amber Alert system is supposed to work.]

This success story from California is one of the 40 successful rescues that FEMA attributes directly to the Wireless Emergency Alert.

[music out]

Wade: The system is limited to only 90 characters of space, so it's a very short message. Other key attributes that make it very effective is that it's broadcast from cell towers, so it's sent to any phone that happens to be associated with that tower at the time.

So, no matter where you go in the country, as long as you haven't opted out on it on your individual phone, you'll get a message that's being broadcast in that area.

This allows the system to target mobile users as they come into an alert area, not just in their home zip code. And through international cooperation, the system isn’t specific to American cell phones.

[music in]

Wade: If you travel to Canada and you have a phone that you got here in the United States that is Wireless Emergency Alerts capable, it will receive alerts in Canada and vice versa.

Canada plans to introduce their version, later next year. I think they're shooting for late spring. There's public outreach and public service announcements going on in Canada right now that is talking to people about that tone.

[play clip: CANADIAN “ALERT READY”: It was Sean’s graduation. We were so proud. We all got together for a picnic. That’s when we heard, “BEE-DO BEE-DO” coming from the radio...”]

[music out]

And while Canada’s system is slated to go online in 2018, Japan’s “J-Alert” system is already operational. And in August of 2017, it sent out the most terrifying message possible. The message said a missile had been fired from North Korea, and urged citizens to take shelter in a sturdy building or basement.

[SFX : J-Alert tone and the real “Missile Overhead” message in Japanese]

Fortunately, this North Korean missile splashed down in the ocean. But events like this add to the tension across the Pacific. It serves as all-too-real reminder of the original reasons behind these alert systems.

It’s also why the residents of Hawaii were terrified, when they heard this.

[Play clip: TONE. “The US Pacific Command has detective a missile threat to Hawaii. A missile may impact on land or sea within minutes. This is not a drill. Take immediate active measures”.]

For 38 minutes, people were scrambling for cover. There’s even a video floating around the internet where a family is putting their children into a manhole for safety.

What actually happened was an employee mistook a drill for a real warning about a missile threat. He responded by sending the alert without sign-off from a supervisor. That employee was later fired, and an Administrator resigned.

So even though human error has caused moments of confusion and widespread panic, it’s clear that the system is working. It’s quickly getting alert messages out to the people.

And the next generation of TV broadcasting will be able to support even more advanced options.

[music in]

Kelly: There's a functionality in ATSC three called wake up bits. We can send something, make your TV go, "Hey," so if it's on, it'll react. If it's off, it might turn on.

Embedded in that is the ability to send a lot more rich data. So for example if you had an Amber Alert, you could send over the air a picture of the child, a picture of the car. All this could be downloaded in the background, loaded down into a phone if it had a receiver into it, or your TV set. You push a button, you go, "Oh, look," and you look and see what the car is.

[music out]

I think the important thing to keep in mind is all of this is there for the general public's protection. Don't tune it out.

If the President comes on, God save us, that means something really bad has happened. And that’s never happened, ya’ know where there has been a catastrophe large enough the President had use the EAS system to speak to the country.

[music in]

While broadcast TV and cellular devices can reliably receive warnings, there is still (ironically) a huge gap of communication through internet streaming.

Wade: Today there's a slow transition away from people watching live content, my children rarely watch the television and when they do watch it, I don't think they watch anything that's live. They're streaming or they're watching on demand content or they're just sitting in the room where the TV may be, looking at their phone.

I think a big gap we have right now is streaming services. Netflix, YouTube, Hulu, the gaming systems, so Nintendo and Microsoft Xbox. People, I think, get consumed into those things and the classic thing to speak is it's the kids in the basement that have no idea what's going on.

I think maybe some of them are more connected than we give them credit for. Those devices today can pop a window up on your screen or if you're listening to a podcast, they can insert a commercial or they can insert other messaging into that stream. We would love to work with them to enable them to insert emergency warnings into that also.

We're not there yet.

CREDITS

Twenty Thousand Hertz is produced out of the studios of Defacto Sound. A sound design and mix team that makes advertising, promos, and branded content sound incredible. If you also work in the television, film, game or advertising realm, drop us a note at hi at defactosound dot com. We’d love to hear from you.

This episode was written, produced and edited by Jim McNulty...and me, Dallas Taylor. With help from Sam Schneble. It was sound designed and mixed by Nick Spradlin. Special thanks to Frank Lucia, Kelly Williams at NAB, Wade Witmer from FEMA and the FEMA public affairs team.

The music in this episode is from Musicbed. They represent more than 650 incredible artists, spanning every music genre imaginable. Check them out at musicbed.com. We also have a playlist set up which features all of the music we’ve used at music.20k.org. Go listen to it the next time your working at your computer or in transit.

Finally, as always, tell your friends, family, and colleagues about the show. You can also connect with us through Twitter, Facebook, or on our website - 20 kay dot org.

Thanks for listening.

[music out]

Recent Episodes

Muzak: How background music took over the world

Muzak Pic.png

This episode was written and produced by Carolyn McCulley.

“Elevator music” was once the sound of restaurants, offices, and elevators in mid-20th century America. But ironically these bland, string-driven instrumental tracks are never heard in elevators anymore. In this episode, we speak with Joseph Lanza, the author of “Elevator Music,” and Julian Treasure, chairman of The Sound Agency, about the sound of Muzak -- the company that changed the way we think public spaces should sound. 

Twenty Thousand Hertz is hosted by Dallas Taylor and produced out of the studios of Defacto Sound.

Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.

Join our community on Reddit and follow us on Facebook.

Consider supporting the show at donate.20k.org.

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View Transcript ▶︎

[SFX: elevator button press, elevator door opening, pressing floor button, elevator door closing, muzak playing in background]

You're listening to Twenty Thousand Hertz. The stories behind the world's most recognizable and interesting sounds. I'm Dallas Taylor.

What came to be called “elevator music” is almost never heard in elevators today. So how did it earn the name “elevator music”? This is the story of Muzak—a company that changed the way public spaces sound.

[music in]

Joseph: I like the term "Elevator Music.” I don't think there's anything inherently pejorative about it, because it's music that's supposed to elevate people's moods.

That’s Joseph Lanza. He is the author of the book, “Elevator Music.” His book explores the history of the Muzak company and the genre of music it promoted—called Easy Listening. You’re hearing one of those tracks right now. It’s from one of their “Stimulus Progression” albums. ...but, I’m getting ahead of myself. Back to Joseph.

[music out]

Joseph: It was a musical currency that started in the ‘40s and but it went on through the ‘50s. And then when music changed a bit – when you had more electric guitars and drums—then Easy Listening adapted to it, as well.

One of the major Pioneers of the easy listening genre was composer Percy Faith, here is a snippet from one of his most iconic compositions “Theme from a Summer Place” recorded in 1959.

[music in]

Joseph: Usually it was strings. A lot of strings were supplying the top melody, the vocal melody. I don’t think many people disliked it as much as people want to believe today. It was just very sweet, pretty music and you would often hear it in actual pop songs.

But this sweet, pretty music actually had a grim origin [music stop suddenly/record scratch]—the Muzak company got its start on the battlefield.

[Troops marching music SFX]

Major General George Squier served as the U.S. Army’s Chief Signal Officer during World War One. That wartime work later on led him to develop a way to transmit music across electrical wires. So General Squier founded a company to send businesses and residences music via a wired system. It was a great idea. But—like many business owners discover the hard way—it rolled out a bit too late. When Squier was ready to launch his company in the mid 30’s, wireless radio was already dominating the market. So, he had to pivot.

[marching music out]

[music from beginning + add Restaurant SFX :10 later]

His new business plan was to deliver background music to restaurants, stores, office buildings and yes, [elevator ding – SFX] to elevators. The idea was that this music would calm the nerves of jittery riders in modern high-rise elevators.

Joseph: When the electronic elevator first came about, some people were afraid to enter it. Especially in the New York area where you had these skyscrapers coming up in the ‘30s. So, they called it elevator music—maybe because they could hear it more, because they were in this confined space. So, from the ceiling you would probably hear this melody. But those melodies were in hotel lobbies, restaurants, supermarkets, doctor's offices, all sorts of places.

The music that seems so bland to us now was the stuff of the future in the 1920s. In fact, General Squier named the new company Muzak—as a hat tip to the innovative film company he admired, Kodak.

[music out]

Joseph: One of the inspirations for that was a novel by Edward Bellamy called Looking Backward. It was a science fiction vision of a wonderful future where technology does wonderful things. And one of the features was every room will be fashioned with a little dial where you can just turn on music of various moods. So, that's what got it going. What we know as elevator music today—which is primarily these instrumental versions of pop tunes—that science really started coming about more in the ‘40s.

[Music in/nat sound :00 to :08 of patriotic music and the announcer’s voice in a World War 2 news reel: “America Goes to War!”]

Muzak was an idea borne out of World War 1. But the company saw a new opportunity during the manufacturing boom of World War 2. Muzak wanted to use music to motivate workers.

[music out]

Joseph: There was a guy who was a Muzak programmer who was also a very famous big band musician named Ben Selvin. He gave a paper to the Acoustical Society of America, and he was talking about what the ideal industry and workplace music would be. And that's where he said that instrumental only would be the best thing and not overly arranged.

[music in]

Ben not only suggested the type of music to be played, but he also suggested how this music should be programmed throughout the day. Muzak called it Stimulus Progression, a concept they patented. The music you’re hearing right now is one of those tracks. Stimulus Progression was a block of instrumental background music that gradually increased in pace and gave workers a sense of forward movement. Muzak claimed that when workers listened to the music, they got more work done. This block of music was then followed by a period of silence. Company-funded research showed that alternating music with silence reduced listener fatigue. And that, they claimed, made the "stimulus" part of Stimulus Progression more effective. Now, let’s fast forward the track we’ve been listening to so we can hear how the pace as picked up a bit.

Joseph: It was the only company at the time, I believe, that was involved in the commercial world that was really thinking about ecology of music. In 1967, they had a scientific board of advisors and there was this doctor who put forward this paper called The Ecologic of Muzak saying that there's certain types of music that are more beneficial for the workaday world.

So, there's public music and there's private music, and I think Muzak was trying to fill that void of what public music would sound like.

Unfortunately, I think in public spaces today, people don't take those concerns into account.

[music in]

The founder of Muzak was inspired by Edward Bellamy. Bellamy was a 19th century author and visionary who dreamed of how we would use music in the year 2000. He also wasn’t far off from modern debit cards and online shopping, too. And oddly, those things are entwined more than ever in a post-Muzak world. More on that in a moment.

[music out]

[MID ROLL]

[music in]

The Sound of Muzak—it was the easy-listening sound of mid-20th century America. During the lunar launch of Apollo 11, the astronauts listened to Muzak to calm themselves. President Kennedy even played Muzak on Air Force One and in the White House. Muzak was everywhere then. As a Muzak slogan claimed: “Muzak fills the deadly silences.”

Julian: If it's intelligent and appropriately done, music can be massively powerful, and it can have very, very strong positive effects on people. If, on the other hand, we treat it like a veneer, and mindlessly cover the world with it, I think that's a problem.

That’s Julian Treasure, founder of The Sound Agency, and an international expert on communication and sound.

Julian: It's all about making the world sound better. I care about that because I listen all the time. And I try not to spend too much of my time going around being grumpy, but there's a lot of bad sound around us, which is just the kind of by-product of stuff happening. You know, it's like the exhaust gas of living.

[City crowd with car horns SFX]

We've become an immensely ocular culture. Everything is designed for the eyes [tech SFX montage]. And the way it sounds is way down the list, if it exists at all.

[music in]

That’s the impact of Muzak’s legacy on us today. Muzak gave us a lot more than just the genre of Easy Listening. Muzak introduced the idea that music was to occupy and influence public spaces.

Julian: There's a lot of frankly spurious research which purports to show that we all love music, everywhere. We don't. [music out] There are many people who find it deeply offensive or upsetting. And music in public places can be, and often is, extremely inappropriate. Music is quite a dense sound, so we identify certain aspects of sounds. There's the pitch, or tone [music building over examples], or the melodies or harmonies of music, if it is music. There's the pace, the tempo, or meter, or rhythm, or whatever else a sound might have. There's the density, which is how much attention is this sound calling for? Some sounds are very sparse, that you don't pay much attention to them, like the background noise of traffic [traffic SFX], anything that's constant or doesn't change much. On the other had bebop jazz [trumpet jazz horn SFX], or a ringing telephone [phone SFX], or a baby crying [baby crying SFX], are very dense sounds, indeed, and they call a lot of attention. Then you've got the variability of the sound [music example]. How much does it change? And the intensity of the sound—how loud is it? We need to pay attention to all these things.

[shopping mall SFX]

Then there may be brands that can express themselves very powerfully through a musical environment. In retail, people always ask me about Hollister or Abercrombie and Fitch, and I think it's entirely appropriate what they do. They use fragrance, they use design, visual design, texture, touch, feel as well, and they use sound, particular musical programming to filter the people who go in there. I don't particularly enjoy that environment. I'm not supposed to. I'm not their target audience. My deal with them is, I don't go in. My children go in, choose the clothes, I dive in at the last minute [loud retail music environment SFX], pay and get out of there. That's how it's supposed to be. They don't want their store to be full of people of my age.

[music in]

When stuff can be delivered directly to your door, retailers and restaurants today have to create a curated experience to survive. They have to create a space where discovery and connection are the powerful draws to make you leave your couch. And how a space sounds is a big part of that experience.

Julian: When you're designing an office or a restaurant or anything like that, you have to balance privacy against noise. And I don't want to hear what somebody across the office is saying on the phone, because, in the office I'm trying to concentrate. At dinner I want some privacy for my conversation, so if I can hear them they can hear me and that’s kind of intimidating and uncomfortable. [restaurant background noise] You need some background noise in a restaurant in order to mask other peoples' conversations. We can manipulate sound in amazing ways, now, with DSP, digital signal processing, to cloud or blur conversations from other tables, so that you can't understand what people are saying, by feeding back in, slightly out of phase, the signal that's coming from them, and just distorting it enough, whilst you can hear yourself absolutely clearly.

[music out]

Unlike the easy listening of Muzak’s heyday, music in public spaces today is often faster and louder [music in]. Restaurant reviewers who measure noise in their reviews are reporting levels above 70 and even 80 decibels Those levels can cause hearing loss over time. Things like open kitchen floor plans, hard surfaces, and uptempo music all contribute to these noise levels.

Julian: There's a phenomenon called entrainment, where if you're surrounded by fast-paced sound, you tend to move faster, and do things faster. You can get more stressed, as well, by the way. Which, again, makes it surprising to us that so many stores play jolly pop music fast-paced. Because all they're doing is speeding people up. Retailers know that dwell time, the amount of time we stay in the store, is directly related to sales and how much we spend. In other words, if they speed us up, we spend less money. They lose. Yet, so many stores are doing exactly that.

[music speeds up]

If you're a fast food restaurant, I totally get it. The research shows that if we play fast-paced music and people are dining, they chew faster, they finish faster, they leave faster. Well, if you're a fine dining establishment, that's insane. If you're a burger bar and you want tables to turn over every 20 minutes or something, it makes all the sense in the world to do that to people.

[music out]

So, right about now you might notice your heart rate has increased. Maybe you’re feeling a little stressed or jittery or anxious. We chose the last track of music for that specific reason. We’ve also been slowly speeding it up. So, memorise this feeling because it’s happening to you ALL THE TIME and you don’t even know it.

It shouldn’t come as a surprise that the sound in stores are thoughtfully designed to get you to buy stuff. While the sound in fast food restaurants are designed to get you in and out quickly. But there’s also another place where sound and music might be influencing you. ...and that’s at work.

Julian: I talk about the four effects of sound on human beings: physiological, the effect on our body. Psychological, the effect on our feelings. Cognitive, the effect on our ability to process, where that kind of office environment can cut our productivity down to a third of its potential. And finally, behavioral, the effect on our behavior, which is really significant

I'm not saying all silent. You know, going to see a football match in a silent stadium [silent football stadium SFX] would be a very spooky experience. On the other hand, we know that in a library, the rule is, shh, no talking, and we need to have more spaces like that, where people can actually work in peace.

There have been plenty of studies of noise in offices [office SFX] to show that noise creates a release of cortisol and noradrenaline--our fight or flight hormones, makes people more stressed. It increases blood pressure. That's clear, and that's been shown many, many times in studies. And, of course, chronic exposure to noise and it doesn't have to be that loud, we're talking about anything over about 65 decibels,chronic exposure to that kind of level of noise increases your risk of heart attack and stroke because of this increase in blood pressure and stress levels over a long period of time. That's clearly been indicated by a lot of research now, and unfortunately many people are working in environments where it is exactly that loud.

[phone ringing SFX, with abrupt stop]

[music in]

Maybe Muzak was onto something when it created elevator music. Or, maybe it just contributed to how noisy our world is now. Either way, we know that Muzak’s intent was to create an appealing “soundscape” for the ears - kinda like what a beautiful “landscape” does for the eyes. If nothing else, it taught us that sound has an enormous physical and emotional impact on all of us… and if used consciously, you can even affect your mood pretty drastically. It can help you study, give you energy, wake you up, or just make you happy. AND, you can use it as much (or as little) as you want.

Twenty Thousand Hertz is produced out of the studios of Defacto Sound, a sound design and mix team that supports ad agencies, filmmakers, television networks and video game publishers. If you work in these fields, be sure to drop us a note at hi@defactosound.com. We’d love to hear from you.

This episode was written and produced by Carolyn McCulley. And me, Dallas Taylor. With help from Sam Schneble. It was edited, sound designed and mixed by Jai Berger. Thanks to our guests – Joseph Lanza, the author of “Elevator Music,” and Julian Treasure, chairman of The Sound Agency.

While you’re online, be sure to visit 20k dot org. There you’ll find the transcripts to every single episode, as well as links to all of the music we’ve used and the guests we’ve had on the show.

Also, be sure to connect with us on Twitter and Facebook. I love hearing from you on social, so don’t be shy about reaching out.

Thanks for listening.

[music out]

Recent Episodes

Six O'Clock Soundtrack: The art of TV news music

TV New Music.png

This episode originally aired on Every Little Thing. Go subscribe!

Ever wonder how the music on your favorite news stations is created? Dive in with news music appreciator + journalist Victor Vlam; Composer Matthew Kajcienski, Composer Irad Eshel, Composer Adarsh Thottetodi, Composer David Lowe, Musicologist James Deaville, Film and TV studies Professor Deborah Jaramillo to find out.

20K is made out of the studios of Defacto Sound and hosted by Dallas Taylor.

Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.

Join our community on Reddit and follow us on Facebook.

Consider supporting the show at donate.20k.org.

To get your 20K referral link and earn rewards, visit 20k.org/refer.

Check out Bose at bose.com/20k.

Follow Bose on Twitter & Facebook.

View Transcript ▶︎

[Cheesy newsy music in]

[Dallas reading like a stereotypical newscaster]

You're listening to Twenty Thousand Hertz... The stories behind the world's most recognizable and interesting sounds. I'm Dallas Taylor. This is the story of news music.

[Cheesy newsy music out]

[music in]

You don’t have to watch news all the time to know how news sounds. And I can tell you, just from doing that cheesy newscaster voice a second ago… getting it right is not easy. The sound of news has been established and refined over more than half a century. It goes all the way back to TV’s first anchorman, Douglas Edwards [play Douglas Edwards clip]

… it became a household staple with Walter Cronkite [play Cronkite]

… and ultimately, it got to be so recognizable…it was just ripe for parody [Anchorman clip]

[music out]

But the sound of news goes way beyond the voices of the anchors. [bump out music] Recently, Flora Lichtman from the fantastic podcast Every Little Thing did a report about a man she met who is obsessed with news music. And if you like Twenty Thousand Hertz, I think you'll like Every Little Thing. It's about small stuff that makes a big difference. Flora takes it from here.

Hey so I want you to meet somebody, his name is Victor Vlam.

Victor: Hey Flora, it's Victor.

So Victor is a dutch journalist covering US politics. But he also has a side hobby that he’s just straightforwardly super proud of...

Victor: I first did it anonymously because I was sort of ashamed for it. But after a while I just said to myself, "Why in heaven's name should I be ashamed of this?"

The interest ...that Victor should absolutely not be ashamed of ... is …television news music - like the themes that TV news station play.

Victor: I've been recording television music from when I was like four or five years old. I remember my parents giving me a recording device, one of those red recording machines just made for kids, and I think most people record probably themselves singing or whatever, but I actually used it to record television theme songs at the time.

What did your parents think?

Victor: I think they probably thought it was incredibly weird, but they certainly did not say so. They were actually very supportive.

Ok so that childhood interest turned into a blog -- that he has run for the last 15 years. It tracks the latest fashions in news music...drawing from this library he has been collecting since age 4.

Victor: And I literally have like 50,000 hours of news music on a hard drive stored in my house.

50 thousand hours?

Victor: Yes it’s an incredible amount, and I put a lot of that stuff on my iPhone for example and when I go out for a run I listen to some news theme music.

Ok I need to know more about this. Do you have a running playlist?

Victor: I do actually, yeah.

Do you have your phone? Can you go to it and read me of the songs?

Victor: Yeah, sure. When I ran a marathon a couple of years ago, I just actually thought of a good playlist, I'm actually searching for it now.

Yeah. It actually starts with the World News Tonight theme from 2012, which is by Hans Zimmer, and I thought it was a very dramatic theme.

The first song on your playlist for your marathon run was the 2012 World News Tonight theme song?

Victor: Yes. Exactly. Yeah.

[music in World News Tonight 2012 theme song]

Okay. What came next?

Victor: There's some local news themes came next...

[Local theme songs]

and then at the point at which I plan to be at around quarter of the way through, I have The Mission, which is the NBC News theme.

[The Mission NBC theme]

So I have actually a couple of NBC News themes up there from Nightly News, from Meet the Press, and let's see, there's some CBS stuff as well. Some local stuff. Oh, and there's a...

Wait ...

Victor: Yes? Mm-hmm (affirmative).

Victor, this is amazing.

[News music in]

This is really surprising. You are the only person I would venture in the world to run a marathon to news music.

Victor: [laughs] Yes, I would bet that that's probably true, yes. [News music out]

All right. So here's the thing Victor, your love for news music makes me think I'm really not getting it. Like, there's something to news music that I am not seeing.

Victor: You know I think it’s sort of interesting, sometimes people ask me what do you think is interesting about that and to be honest I have no idea what I think is interesting about it.

Victor may not know what makes it interesting to him, but he does know how it makes him feel.

Victor: I think also because the events of the news are so incredibly important, and they shape our lives. For example, the Berlin Wall coming down. That was a very vivid memory I have in my childhood. I think some of the news music from that time that I listen to today, it sort of brings you back to a safe comfortable childhood when things were feeling much more innocent than they are today. That's sort of the feeling that I think it gives you.

I mean, that’s kind of amazing. Because think about what news music has to overcome to create any positive feelings at all right now.

[News clip montage]

But despite so much, so much bad news, news music is giving Victor a feeling of safety, and on top of that, it like propelled him through 26 grueling miles. How is it doing that?

Ngofeen: I can help you answer that question.

I’ve got producer Ngofeen Mputebwele with me. Ngofeen is a music nerd, and introduced me to Victor.

Ngofeen: Yeah, so to figure out the answer to this question, I called up a bunch of composers from all over the world - cause news music is a global genre. And let me introduce you to them. We have Irad Eschel.

Irad: I live in Tel Aviv Israel.

Ngofeen: And Adarsh Thottetodi

Adarsh: I’m a music producer with New Delhi Television in India.

Ngofeen: We’ve got David Lowe...

David: I put the news theme together for the BBC.

Ngofeen: And Matt Kocinski, who composed Good Morning America’s theme.

Matt: Hi how are you doing?

Ngofeen: Here are three things these composers try to do with their news themes. So first, news themes often start with a bang.

Matt: With all my news themes, I try to grab on to the viewer right out of the gate.

[Play news theme opening]

Really pull them in from passive listening to active listening through some sort of quick intense build marking the show open and ID.

Ngofeen: And you can hear it in Irad’s theme for News 10 in Israel as well.

[News 10’s theme music]

So that’s a way of grabbing people, right? The second thing the composers pointed out is this steady beat.

Adarsh: If you see any news music, the rhythm, the groove section is very constant...

[Adarsh music]

Ngofeen: One beat you’ll hear a lot is called four on the floor.

Irad: That is like boom boom boom boom.

Ngofeen: Four on the floor is in a ton of music, but in news music it gives you this feeling of reliability and stability.

Irad: It never stops. It's like a grid that you can't run away from.

Ngofeen: Ok last thing, and this is actually pretty subtle, but composers also want to convey that even if the news is tense and urgent, things are also under control. So, listen for the how david uses chords to do this in the BBC theme...

[BBC THEME]

David’s moving from a minor chord to a major chord which feels a lot more settled.

David: What it sort of says the news is coming in it’s all a bit uncertain, it’s all a bit unstable, it’s making us a bit worried, but then we’re processing it and we’re bringing it to you in a very safe authoritative way.

So let me see if I got this: news music kickstarts you with a big build; it has a driving beat that creates this feeling of steadiness; and it makes you feel like even in tense, hard moments, things will be fine.

Ngofeen: Yup.

Got it. Thanks Ngofeen.

[music in]

So it makes total sense that Victor would both be propelled by news music and get a feeling of safety from it, because it’s designed to do exactly those things!

But here’s the deal, Victor appreciates news music on this higher level too.

Victor: It's one of the most difficult pieces of music to create.

Just think about this for a sec, so news themes have to work with every headline - from cat video memes to disasters.

[music out]

Victor: The news is literally different every single night. And it's played multiple times a day for sometimes many, many years. It needs to hold up very well.

Do you think it's the most heard music in the world?

Victor: I would actually not be surprised if that were the case.

The most heard music in the world, that we also may think about the least.

[music in]

After the break, Flora explores how news music can be used in ways that are…not exactly wholesome.

James: You can't see it. You can't touch it. And yet it's there working. And it’s working with the images to convince us of something.

Deborah: Those images and sounds would sell not only the war coverage that you were watching, but also in a particularly insidious way sell the war.

And…find out which super-famous composer is responsible for one of the most iconic pieces of news music. Stick around.

[MIDROLL]

[music in]

News music has not only defined the way we think about The News, but the way we think about world events. And the way we think about these things has rarely been more important than it is now. Here’s Flora.

[music out]

I think it’s safe to say that it’s a weird time for news.

[News clip montage]

Fake news, fake fake news, information overload, the false urgency of the 24 hour news cycle - there are a lot of threads to scrutinize about the media right now. And I know news music, isn’t usually at the top of that heap of concerns. But the story of how news music came to be tells us a lot about how the tv news industry as a whole developed.

James:Before the advent of television, people got their news in moving images through newsreels.

Musicologist James Deaville is gonna give us some high points of this history. Starting with a time when people would get their news in movie theatres!

James: Originally during the era of silent film they would have live music accompanying the newsreel that was shown in the theater.

So early news music was very classy. And by the way, just as a fun aside... there were actually newsreel theaters that looped the news constantly. You would just like go into a movie theater and watch the news. Ok Anyway… moving forward…

James: Television becomes a technology in the late 40s.

And with TV comes TV news.

James: Then comes Walter Cronkite and CBS and in September 1963 they move to a half hour format.

This is like a big moment. This is the birth of the evening news format as we know it. And around this time, you also start to hear the first TV news themes. CBS evening news has a theme, but they don’t go with music.

James: It was the teletype.

[CBS News theme]

It was no nonsense. There was no sense of entertainment.

[Continue CBS News theme]

NBC’s evening news show at the time, the Huntley Brinkley Report [Play Huntley Brinkley Report Intro]. It has theme too, for the credits - and they go with Beethoven

[Beethoven’s Ninth Symphony]

James: The Ninth Symphony which I think gives them a sense of authority. And so you'll begin to get them branding of the news product in the late 60s.

Are they trying to compete with Cronkite in some way or does anyone talk about this as explicitly as we need a sonic brand?

James:There is some documentation about that and I mean, let's face it, these networks are in competition with each other for audience as they are even today.

Throughout the 70s, networks continue to experiment with news music, and then in the 1980s, NBC takes it to the next level.

James: You find NBC commissioning John Williams to write music for its newscast.

[John Williams NBC News music]

Yes, the famous film composer John Williams. The person who did Star Wars, and Jaws, and ET, Big spielberg collaborator. And Victor says this is a masterpiece of news music.

Victor: It was recorded by a hundred piece orchestra. It has been used for 30 years.

[Continue John Williams NBC News music]

I truly think it's one of the best pieces of news music.

This is an inflection point. Now the news has a soundtrack…

James: We’re going into a high concept notion of the news like hollywood, like a hollywood film, I guess I would call it the and the rise of the infotainment industry.

And this John Williams theme - it’s just the beginning.

James: But really the thing that that catapulted the idea of the news as entertainment, I hate to say it, but was the Persian Gulf War in 1990-91 and the rise of CNN as the network.

So CNN is born in 1980, but James says that the network really comes into its own with its Persian Gulf war coverage.

[CNN commercial as the world watches CNN’s coverage of the gulf war]

And music is a part of that. With the war we have CNN using special music - not just for its shows or network, but to help brand this big story of the day.

[CNN News clip]

James: They simply showed you that tank and had a kettle drum roll and it was like the Beethoven fifth... bum bum bum bum [CNN kettle drum roll]. It's kinda the soundtrack of that war. I mean that was just one detail and the other networks found themselves with their news packages down.

Deborah: We forget that television news is still television, and their ratings go up substantially during moments of crisis and certainly international conflict when the U.S. is involved.

This is Deborah Jaramillo, who wrote a book the cable news coverage of the war in Iraq. And basically her argument is that by 2003 cable networks adopt lots of high concept filmmaking techniques - from music to packaging to graphics - we are now a long way from those Cronkite teletype days.

Deborah: Fox News commissioned a number of pieces of music that would accompany its various title sequences. The composer for that actually referred to it as Metallica rehearsing Wagner.

What?

Deborah: So that gives you a sense of the aggressiveness of the original package, and Fox News wound up kind of toning it down, so that it wasn't so rock and roll, but it was still pretty aggressive in terms of its excitement.

[Fox News war theme]

Other networks had special war themes too. Here’s CBS’s theme.

[CBS war theme]

Here’s MSNBC and NBC’s early war theme.

[MSNBC and NBC war themes]

Here’s CNN theme:

[CNN war theme]

Deborah: Certain sounds are being used for particular reasons. You hear a rapid snare drum, it communicates militarism, right? It's a march. It's a shortcut to communicating really complicated ideas. Nationalism? Nationalism is so loaded. If you have that musical shortcut, it can be communicated sonically.

This was all part of their kind of larger war branding strategy.

I mean, even just the idea that there's a war branding strategy makes me uncomfortable.

Deborah: As it should, those images and sounds would sell not only the war coverage that you were watching, but also in a particularly insidious way sell the war.

The composers we spoke with didn’t talk about their craft in this way. For them, the challenge of the theme is more about creating a clear sonic brand for the network.

And today, networks are using more music than ever - there are special cues opening credits, closing credits, getting in and out of commercials, special reports, election coverage. And all that music inevitably is shaping the way we interpret the information we’re getting.

[Ominous music start]

James: Music is the ultimate hidden persuader.

Like right now we’re trying to convince you that this is kinda ominous.

James: You can't see it. You can't touch it. And yet it's there working. And it’s working with the images to convince us of something.

Deborah: Unfortunately on any given day we have a disaster happening, so this is an important moment for comparative analysis of cable channels, and how they're responding to disasters using music.

It had it hadn't occurred to me that we could have news without news music it just felt like this inevitability until we started learning about it. So what does it mean that we do it this way?

[Ominous music out]

James: That's a very good question. I think it means that we've become to a certain extent divorced from reality if we were to see the bodies in Las Vegas or whatever it would overwhelm us without some kind of well, padding it kind of mediates reality.

It takes us out of the reality of the moment, it makes it seem like we're watching a film.

James: Very true.

Deborah: We're taught in this country not to think about television. We're taught in fact that television is where you go to turn off your brain. And some people say, "Well, just turn off the TV." No, don't just turn off the TV. Actively study the TV.

[music in]

So there are a lot of things to study about the TV and news in general right now. And in this context, news music might seem like a this little thing, but as you know, little things can tell you about big things. You know what I mean?

What’s your closer? What was your closer tunes for, you know, like mile, whatever, 25?

Victor: I actually had that planned out very well. It’s actually Wrecking Ball, Miley Cyrus.

Haha, good choice.

Victor: It is. Actually. It’s really a great song, just to close.

You can find Victor’s amazingly comprehensive blog at networknewsmusic.com

Twenty Thousand Hertz is produced out of the studios of Defacto Sound, a sound design team dedicated to making television, film, and games sound incredible. Find out more at defacto sound dot com.

(Every Little Thing Annoucer) Every Little Thing was made by Flora Lichtman, Katherine Wells, Ngofeen Mptubwele, Christine Driscoll, and Devon Taylor, with help from Nicole Pasulka, Annette Heist and Doug Barron. Dara Hirsch scored and mixed this episode.

You can hear more episodes of Every Little Thing by visiting their website: elt dot show. You can also subscribe wherever you get your podcasts.

And hear more of our show at our website twenty k dot org, there you can stream our archives, send us suggestions, reach out about advertising, and do all sorts of other website-related things. Also, you can follow us on Facebook and Twitter using our handle twenty k org or by searching for Twenty Thousand Hertz all spelled out. If you want to share the show with your friends, I will think very positive thoughts about you.

Thanks for listening.

[music out]

Recent Episodes

314-914-6093: When Michelle Obama tweets your phone number

Tweet Pic.png

This episode was written & produced by Jim McNulty.

A mysterious Tweet from one of the most famous people on Earth: A single phone number, zero context. What does it mean? Why was it posted? Would you call it to find out? For commercial director Duncan Wolfe, this hypothetical became a very real social experiment when his cell phone number was accidentally posted on a very public Twitter account—Former First Lady Michelle Obama!

MUSIC IN THIS EPISODE

Been There - Steven Gutheinz
This Place - Steven Gutheinz
Last Waltz - Tolo
A Long Way Out - Tony Anderson
Months Without Outlet November 2016 - Dexter Britain
Fragmentation - Tony Anderson
Power of Love - Tony Anderson
Country Trouble - Dexter Britain
Silver - Eric Kinny
Unboxed - Steven Gutheinz
Luna - Steven Gutheinz


Twenty Thousand Hertz is produced out of the studios of Defacto Sound and hosted by Dallas Taylor.

Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.

Join our community on Reddit and follow us on Facebook.

Consider supporting the show at donate.20k.org.

To get your 20K referral link and earn rewards, visit 20k.org/refer.

Thanks to Audioblocks for supporting this episode. Sign up at audioblocks.com/20k.

View Transcript ▶︎

[PAT VOICEMAIL] Dunc, this is Pat. I’m sure you’re not answering your phone right now. I read online that Michelle Obama goofed and gave out your phone number inadvertently. I’m so sorry to hear that. I can’t imagine what kind of a mess it’s going to make for you, but I wanted to offer you my sympathy and wish there was something I could do to help, but obviously there’s not. I don’t even know what you’re doing now that you’re out of the White House, but I’ll try to talk to your mom and dad and they’ll fill me in, but I just wish you my condolences and I hope this thing passes over and doesn’t create a big fiasco for you. Love you Dunc, talk to you later.

[Duncan interview clip]

You’re listening to Twenty Thousand Hertz, I’m Dallas Taylor. This is the story of what the internet sounds like when it comes to life.

[Duncan interview continues: “I’m in the booth and we are recording so...”]

That’s my friend, Duncan. He’s a commercial film director. He and I randomly met through a mutual friend in the industry. Side note, this might be a good time to mention that I’m a sound designer, but you might’ve already picked that up on that. Anyway, Duncan took a year and a half off from directing to work at the White House.

[music in]

Duncan: That building has something special. With things like Veep and House of Cards and even just watching the news all day you see images of this place almost every day, right? To be there in person, it’s kind of uncanny.

Duncan was tasked with documenting the last year and a half of the Obama Administration through film. In a nutshell, he followed around the President and Vice President with a camera.

Duncan: I had been working as a freelancer and then all of a sudden I’m wearing a wool suit and a tie, black polished shoes, and I have a desk. And so there was sort of the formalities of having a government desk job even though mine was probably the least desk-y of all the jobs you could have at the White House.

You’re walking down the west colonnade in the West Wing. These are images from history. You know, JFK walking down the west colonnade. You see world leaders walking down these hallways in photos in the Oval Office or in the West Wing... I’m here now. How did this happen?

[music out]

So how does a commercial director end up in the White House? Well, Duncan originally got involved in politics by volunteering for the Iowa Caucus back in 2008. This later led him into an internship with the photography department under Pete Souza, who was the Chief White House Photographer for both Reagan and Obama. After the internship, he went back to commercial directing, but the thought of public service kept nagging at him, so he eventually found himself back on staff under the video department. While it’s easy to imagine being in awe of the history and importance of the White House, it’s harder to imagine actually working there.

[music in]

Duncan: The name of the game when you’re working in a place like the White House, everybody knows that it’s an incredibly interesting and special experience, especially since it is one that’s finite. Everybody knows it’s gonna end at some point.

You’re soaking it in but at the same time there is so much important work to do that you can’t really get caught up in thinking about “Oh my god I’m here right now.” And so that starts to fade in the name of just doing your job.

The beginning of me working at the White House, there was this duality of boring bureaucracy onboarding process, but the second week of work I was flying on Air Force Two across the Atlantic to Ukraine with the Vice President. My boss, I think he knew it was going to be like sink or swim, “let’s throw you in real fast and see how you do.”

[music out]

Working at the White House can be an amazing opportunity and experience. Duncan was working around some of the most influential people in the world on a daily basis, but it was only temporary.

Duncan: There’s this adrenaline high that you have when you’re there, and all of a sudden it’s done and gone.

[Clip of Trump’s inauguration clip]

After inauguration, we all left the government and I moved to Los Angeles. I was back working in my commercial directing career space. It was May and it had been a couple months since I had left government, and I got this opportunity to fly to New York and help Michelle Obama and her team out for an event for College Signing Day.

But it’s while Duncan was working on that project for the former First Lady that something strange started to happen.

[music in]

Duncan: My phone’s buzzing and I look up at it and it’s some unknown phone number from Nebraska or something and I’m having a conversation with somebody, unknown phone number, it’s like “press decline.” And as soon as I press decline there was another phone call, then it’s like as soon as you press decline another call’s there. Florida, decline. Montana, decline. Illinois, California, Nevada, Maine, South Dakota, Ohio, Florida again, Russia, Iran, the UK, Jamaica, Croatia.

[ringing/buzzing SFX]

[music out]

As a preoccupied Duncan struggled to to figure out why his phone was blowing up, one of his colleagues tries to get his attention.

Duncan: “Hey dude, uhhh, we’re talking!” cause I was staring at my phone baffled and I’m just like tapping like “tap tap tap tap.” Immediately I just try to get my phone on airplane mode because it is like every second there’s twelve calls coming in [phone buzzing and texting SFX]. Your voice mailbox immediately fills up. All of a sudden you look at your text messages and it’s all of these people sending messages that sometimes don’t even make sense.

Duncan had no clue what was happening. Did his phone get hacked? Why is he getting calls from all over the world? All he knows is it’s probably not good.

Duncan: I’m trying to be calm and I’m also there to do a job, but this is probably really serious.

[music in]

Duncan: So at some point somebody says “oh god,” Duncan’s number just got tweeted out on Michelle’s account with 7.6 million followers. And then everything clicked... I didn’t get hacked, I don’t have a virus. Just one of the most visible public figures in the world tweeted my phone number with zero context. I better brace myself.

So just how did Duncan’s number get tweeted out on Michelle Obama’s account?

[music out]

Duncan: Sometimes the First Lady and President Obama do write their own tweets and Facebook messages and usually when they do that they sign off “M.O.” or “B.O.” In this case, running the Twitter was just a part of the general staff operation. We were all there to support the First Lady in what she was doing that day and we’re exchanging photos and Snapchats and boomerangs and phone numbers and in that process my phone number ended up accidentally tweeted on Michelle Obama’s account. She didn’t do it, it was just sort of a part of this process and so she was unaware in the moment that all of this happened.

[music in]

With a single tweet, Duncan’s cell phone number was shared with MILLIONS of users throughout the Twitterverse. Imagine your phone number appearing on the social media account of one of the most public figures in the world, even for just a few minutes. What would that be like?

Duncan: people are curious. They want to know what that is. People make goofs on the internet all day, especially people that are high profile. Things happen. It’s like Sean Spicer tweeting out what was maybe his Twitter password. Or Covfefe that’s a whole other thing.

All of a sudden you look, and there’s just a phone number. That’s it. Is it a code to something, what is this? What are people gonna do? They’re gonna call it. If you looked at Twitter on that day, there was so many crazy thoughts and ideas and conspiracies about what this was.

[music out]

The internet LOVES a good mystery. And without any context surrounding the number, curious first lady fans and Trolls alike could hardly resist. Of course, Twitter trolls are usually constrained to a set number of characters on a single platform. But this was Duncan’s real cell phone number—providing a portal beyond Twitter and the Internet. As you can probably imagine, the texts and voicemails Duncan received were overwhelming. There were of course prank callers, as well as curious and nasty messages, and nonsensical texts, but Duncan also received legitimate inquiries from national news organizations.

Duncan: When you have news stories being written about you and there’s New York Times reporters calling you and texting you, it’s a crazy thing because I’m not a person that’s in the public eye really ever. To all of a sudden have your entire life thrust upon this global, internet stage… it’s a complete loss of control.

Reading a news article about yourself on the New York Times on a day when you did not expect anything even remotely like that ever happening. It’s a jarring experience.

New York Times headline, May 5th, “Michelle Obama tweets phone number of former White House staff member. Any White House employee would likely appreciate a public shout out from the former First Lady, but this probably wasn’t what Duncan Wolfe had in mind.” Yeah, that’s for sure.

[music in]

At first glance, this might just seem like a humorous accident, but for Duncan it became much more than that. It was an invasion of privacy and a shocking loss of control.

Duncan: That day I basically just threw my phone into airplane mode and do not disturb. That night I went out with my friends. I tried to have a drink and calm down but, I remember getting up into my hotel room and the door shutting and feeling isolated in a way that I had never felt before. The control that was just stolen from my life for a moment and in such an aggressive and big way. This is the kind of thing that nobody else in my life has experienced this and so there’s almost no touch point for anybody to say “Hey man, I get it. I’ve been there.”

A lot of my friends thought it was funny and I get why they thought it was funny because they just didn’t quite realize the impact that something like this could have on your psyche. And meanwhile, I realized that my mailbox is full. What if I leaned in a little bit and just listened to what some of these people had to say, read some of these text messages…

And we’re going to play some of those voicemails and text messages, in just a minute.

[music out]

[MIDROLL]

[music in]

It’s hard to imagine that life outside the White House could be even more stressful than life inside. But for Duncan, the fallout from an inadvertent Tweet from Michelle Obama’s Twitter account was just beginning. The day after it happened, Duncan went to do the one thing everyone was telling him to do - change his phone number. So he called up his service provider.

Duncan: You want to explain yourself to them, but they don’t really care. They’re just like, “okay you want a new phone number? Okay.” You don’t get to pick your phone number. They offer you up three phone numbers, and then presented with a choice of a new phone number… It’s like that’s the only phone number I’ve ever had since when I got a cell phone in highschool when I got a car so that I could keep in touch with my parents. I never thought I’d have an attachment to my phone number, but presented with these options I sort of balked and I was like “oh man, I’m not sure I’m ready to do this.”

In a way, our cell phone numbers have become part of our identity, much like a social security number. So if Duncan decided to keep his cell number, he was going to have to come to terms with his newfound cellular celebrity.

[music out]

Duncan: I was starting to come over the hump about realizing that it was maybe really interesting to have all these voicemails and text messages. This is such a weird thing that happened to me. What if I leaned in a little bit and just listened to what some of these people had to say, read some of these text messages, because it says something really interesting and unique about the time we’re living in and maybe I could make some interesting art project with all of this material or maybe I can talk about it on a podcast about sound.

Duncan tried to make the best of a bad situation by approaching it with a sense of curiosity. Who were these people calling him, what were they saying, and why did they want to contact a number randomly tweeted out on the internet?

Duncan: So many different kinds of people called me. Certainly I had folks that were not politically aligned with me.

[Play hateful voice messages]

But also weird stuff too, there’s one of the guy… it’s almost like he has a little soundboard of Obama reading the narration for one of his books but cut up in a way that makes the president sound stupid or weird or something.

[Play soundboard voice message]

Some people took it really seriously, some of them were funny.

[Play funny voice messages]

And then sometimes it’s some kids at what seems to be a slumber party and they’re prank calling me.

[Play prank call]

Duncan receives so many calls from unknown numbers that one literally came in while I was interviewing him… five months after the tweet.

Duncan: I don’t know if you can hear it, I’m getting a phone call from Hackensack, New Jersey. Alright, hold on, here I’ll call you right back, one second.

[Play call]

Uhh so, it was guy that was like, “hello, hello?” and then he just goes, “Arrr matey” like a pirate, and then hung up. Y’know what I mean, so like… Oh he’s calling back again right now. See this is the thing it’s like... You do want to engage with people but I don’t really want to be fueling a bunch of trolls by picking up and letting them know that like, I am available to be harassed. That’s what happens when you pick up the phone and you do engage.

[music in]

Even after Duncan started listening to the voice messages, it still didn’t answer all of his questions. Why would someone be motivated to call a random number tweeted out by a celebrity? He dove in a bit deeper to find out.

Duncan: This is when I was starting to become interested in who these people are, why are they calling, what’s their motivation, like what is this really. And so this guy called me, and I didn’t pick up. Well, let’s call this guy back.

[Play some of this call]

He was playing as if he doesn’t know that I have thousands of calls coming in and it’s like it’s so obvious why he called me. Then I got to sort of interrogate him for a second in a casual way.

[Play interrogation part of clip.]

It takes like ten minutes, but then he caves and he reveals it all to me.

[Play admission part of clip]

The more and more we talked about it the more and more he started to realize that “oh me, Duncan, like I’m a human. This caused a lot of stress” and he started to feel bad and, at the end of it he was apologetic and he was even offering to buy me dinner.

[Play apology part of clip]

It was nice it was like we actually ended up having this real conversation.

[music in]

In addition to the countless calls and voice messages Duncan received, he also got a huge amount of texts.

[text message SFX]

Duncan: Two days ago, just a text message from 980 area code. “Michelle, comma, baby, comma, is this you?” And a lot of them don’t make sense like, “hi”, next message, “hi”, next message, “you obama?”, next message “you obama?” 585 area code, “are you friends with michelle obama?”

206 area code, “Hi I hate your husband obama,” Obama spelled O-B-O-M-A.

571 area code, “You’re cool AF, exclamation point, I wish former First Lady gave my number away.”

“Can’t wait for prom see you there”, smiley face, “jk that was stupid, if so, sorry.”

“Will you please send me photos of the Obama’s, specifically Barrack”, from 408 area code.

Here’s the one from my local news station growing up, “Hey there I work at KACK channel 5 in St. Louis. We saw Michelle Obama tweeted just your phone number out a little bit ago. We want to see what your day has been like since then.”

Also delightful text messages like this one from 619 area code that says, “I’m taking a poop like you.” Uhh, okay.

[music out]

Despite the curious content of some of these messages that people were sending to Duncan’s phone, the sheer volume makes it clear that lots of people were fascinated by the tweet. What is it about events like this that inspire people to reach out?

Duncan: It all depends on how people viewed the number and what they thought that number was and it almost has nothing to do with me, it has more to do with people wanting to feel like they’re a part of something. All of a sudden through this tweet and my phone number it allows people to feel like they have a connection to this celebrity figure, even though most of them probably do know that voicemail is not going to be listened to by the First Lady. It still lets them participate in this cultural internet process.

Duncan’s experience speaks to the awesome power and challenges that come from the internet age. One tweet, nothing more than a quick accident, was enough to set off thousands of calls and texts from strangers around the world. It also inspired news organizations to dig into every detail of Duncan’s life. Unfortunately, Duncan’s story also illustrates the darker sides that are revealed from the anonymous nature of the internet.

Duncan: I feel like I received the full force of 2017 internet shaming culture, but I didn’t do anything wrong or bad. I just was this phone number. It was received in ultimately a fairly benign way. This whole thing has been this really crazy and unrepeatable social experiment.

[music in]

Despite being harrassed and loss of privacy, Duncan still remains fascinated by the whole experience, and while the amount of calls and texts he receives have slowed down pretty significantly, he still receives them every single day.

Duncan: My number’s like out there in this thing and you’d think five months later people would stop calling and stop texting and certainly they’ve slowed down. It’s maybe a call or two a day but sometimes it’s more and sometimes it’s less but it’s still happening. So it seems like this plateau that I’ve hit, it’s kind of just my new normal and I just need to get used to it.

And while Duncan had no control over his situation in the beginning, the decision on how long this social experiment continues is completely up to him.

Duncan: Something about this whole process has been immensely interesting for me. What happened to me hasn’t really happened to anybody else in this kind of way before and so I’m feeling like, as much as it really was terrible for me it’s also a privilege to be this vessel through which this weird experiment can happen and I’m yet unwilling to just stop it. So as soon as it becomes unbearable, it’s as easy as changing my phone number.

Twenty Thousand Hertz is produced out of the studios of Defacto Sound, a sound design team dedicated to making television, film, and games sound incredible. Find out more at defacto sound dot com.

This episode was written and produced by Jim McNulty...and me, Dallas Taylor. With help from Sam Schneble. It was sound designed and mixed by Colin DeVarney.

Huge thanks to Duncan Wolfe for sharing his story… and thanks to his phone number for making it all possible. Also, Duncan is an incredible commercial director and you should definitely take a moment to check out his work. You can find that at Duncan Wolfe (that Wolf with an e) dot com. Also, after hearing this story, if you decide to call or text Duncan - at least make it entertaining. Oh, and be nice.

The incredible music in this episode is from our friends at Musicbed. They represent more than 650 great artists, ranging from indie rock and hip-hop to classical and electronic. You can also head over to music.20k.org to hear our exclusive playlist.

You can find us all over the internet by searching Twenty Thousand Hertz. That’s Twenty Thousand Hertz all spelled out. We’d also love to hear from you, email us at hi@20k.org to say hi, give us a show idea or share your thoughts.

Thanks for listening.

Recent Episodes

The Gift: Dr. Amar Bose’s audio legacy

The Gift Pic.png

This episode was written & produced by Kevin Edds.

The science behind sound reproduction has been studied for centuries. But what will research uncover in the centuries to come? One man made it his life’s mission to find out, and a gift he made to the world will continue that mission for the foreseeable future. Explore the extraordinary life of Dr. Amar Bose in this special holiday episode of Twenty Thousand Hertz. Featuring Ken Jacob from Bose.

MUSIC IN THIS EPISODE

Sometimes - Steven Gutheinz
Embrace - Roary
Starless Night - Dexter Britain
Convoy - Roary
Animal (Instrumental) - The Seige
First Light - One Hundred Years
Imagine - Steven Gutheinz
On the Way - Steven Gutheinz
Ascension - Jordan Critz
The Time to Run - Dexter Britain
Beethoven’s Symphony no. 10

Check out Defacto Sound, the studios that produced Twenty Thousand Hertz, hosted by Dallas Taylor.

Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.

Join our community on Reddit and follow us on Facebook.

Consider supporting the show at donate.20k.org.

To get your 20K referral link and earn rewards, visit 20k.org/refer.

Check out Bose at bose.com/20k.

Follow Bose on Twitter & Facebook.

View Transcript ▶︎

[SFX: Zzzzz….. phhhhhhhttt….. chhhhhhhhhhcckk…. "Das Pferd frisst keinen Gurkensalat" Chhhhhhccccck…

You're listening to Twenty Thousand Hertz... The stories behind the world's most recognizable and interesting sounds. I'm Dallas Taylor.

[SFX: Zzzzz….. phhhhhhhttt….. chhhhhhhhhhcckk…. "The horse eats no cucumber salad". Chhhhhhccccck…]

[music in]

According to many accounts, “The horse eats no cucumber salad” were the first words transmitted through electronic reproduction. This was way way back in 1861 by Johann Philipp Reis (Yo-hahn Phillip rice). He was developing an early version of the telephone. Before then, sound could only travel long distances in the most pristine environmental conditions—like in the Grand Canyon [echo SFX]. Or by using a horn or megaphone which didn’t amplify the sound, but really just forced it all in the same direction allowing it to travel longer distances [mega phone SFX].

In the years to come, with advances in electronic audio transmission and amplification, the world would slowly be introduced to the joys of reproduced sound. And like Johann Reis, one of the icons in the field of audio reproduction - that not many people know about - is Dr. Amar Bose (ah-mar).

[music out]

Full disclosure here, Twenty Thousand Hertz is sponsored by Bose. Earlier this year I went to their corporate headquarters to meet with their team and to see all of the new products. But what I didn’t know much about going in to the meeting was the history of their founder and his impact on the sound industry.

After speaking with many people at the company I was so moved by one particular story, that I wanted to make a special episode out of it. To be clear, this was not proposed by Bose, they are not writing the episode, and this is not an ad. This is just a truly great story about the contributions one person made to sound. Even more importantly though is the story of a gift he made that I think is really profound and somehow had never heard of. I’ll leave it at that, because I don’t want to give it away.

So, with these caveats in mind, sit back and enjoy this holiday edition of Twenty Thousand Hertz with our special presentation of… “The Gift.”

[SFX: Beeeeeep, beep, beep. Beep, beep, beeeeep. Beeeeeep, beep, beep. Beep.]

While Johann Reis was able to transmit his voice electronically, and wirelessly, the technology did not advance much over the next half century. In 1906 Morse code was the only reliable way to communicate [morse code SFX] over long distances without wires.

But that Christmas Eve, a mysterious morse code transmission was received by ships off the coast of New England. It alerted them to pay close attention to an important message to follow.

The Morse operators on ships readied their pencils to take down the communication and then quickly share it with their captains, when suddenly, out of their headsets, they heard something that might have sounded like this…

[old radio broadcast of a woman singing “O Holy Night”]

It was no doubt a mind-blowing experience. These men had been trained to listen for the dots and dashes of Morse code [morse code SFX] and then translate that into words and sentences. But now, a live voice was speaking to them. And not just over a wired connection like a telephone, but across many miles of ocean and through the power of radio technology.

[“This is the voice of Reginald Fessenden speaking to you from Brant Rock, Massachusetts. Merry Christmas” clip]

It had been 45 years since Johann Reis’ first attempts at transmitting a voice electronically without wires. Fessenden’s broad-cast was the first attempt at instant, mass communication. Songs, news, politics, and sporting events could all be transmitted in real time to large audiences.

But again, there would be another long wait before the next big advancements in the technology of reproduced sound. It wouldn’t be until World War I when developments of radio for military communications began to be considered for consumer use.

[1937 World Series broadcast clip]

Tabletop radio development took off, and eventually headsets were replaced with speakers. All of America was crazy about the radio.

[continue 1937 World Series broadcast clip]

Fast-forward to the tumultuous times of World War II, and it was radio broadcasts that gave the latest updates on the fight abroad. Millions of Americans were glued to their one instant source of news. Reis’ creation and Fessenden’s advancements had come a long way.

And it was then that an industrious and inquisitive boy in Philadelphia decided to start repairing radios as a way to earn extra money for his family. His name was Amar Bose.

[Busy Calcutta street, arguing from a crowd of protestors SFX]

A century ago if you were Indian and living on the Indian Subcontinent under British rule life was difficult. Amar Bose’s father, Noni (no-nee), was a student at the University of Calcutta and a freedom fighter against the Crown’s Rule. And in 1920 Noni was forced to flee the country or face execution. Noni made his way to the United States and tried to immigrate through Ellis Island. The only reason he was allowed in to the country was due to the help of an Irish-American immigration guard who shared Noni’s anti-British sentiments.

After settling in Philadelphia Noni met Charlotte, a first grade teacher of French and German ancestry. They were soon married and began to start a family. In 1929 Amar (ah-mar) Gopal (go-pul, no emphasis on either syllable) Bose was born.

[music in]

Ken: Dr. Bose grows up in a struggling middle class family.

That’s Ken Jacob, a former student at MIT and colleague of Dr. Bose.

Ken: With a white mother and an immigrant father from India. And you think about what was going on in the mid-century in the United States at that time, you can imagine not necessarily having an easy childhood. Bi-racial marriages, even in the North, were very, very much frowned upon.

Growing up Amar experienced racial prejudice and had to endure bullying. Instead of getting angry about it, he chose to ignore it. He found that differences in people, didn’t matter to him. He only cared about what people were capable of, what talents they held.

[music out]

[toy train SFX]

As a young boy, Amar loved toy trains, but with money tight, his family could only afford to buy used ones, many of them broken. So Amar learned how to repair them. And when his father’s import business was struggling due to the war overseas, 13-year-old Amar shifted his attention to repairing radios to help make ends meet.

[Walter Winchell radio broadcast clip: "Good evening, Mr. and Mrs. America from border to border and coast to coast and all the ships at sea.”]

This fascination with radios enabled him to run a business out of his family’s home. Amar’s entrepreneurial skills helped him as he built one of the largest radio repair shops in Philadelphia.

[music in]

Ken: These were radios that people were enjoying for the same reasons, for the most part, that people enjoy your podcast or music today. And so, I think that's an obvious path. Electronics, tubes, and speakers, that's a radio.

Bose’s talents in radio repair even led him to construct an early version of a television set, years before they were ever available to consumers.

Ken: By the time it came to looking for colleges, his skill and enthusiasm and excitement about electronics had gained some attention. His family couldn't afford to send him to MIT and his grades weren't of a nature that you might get in under just simply because of your academic record. But there were enough people that had observed his brilliance and his energy that I think some recommendations were made that got him into MIT, but did not get him a scholarship.

[music out]

After being accepted to MIT Amar was determined to not let any more opportunities pass him by due to lack of focus on his academics.

Ken: The way he describes it is that he just went bananas studying at MIT. That he basically had no friends, no life, that he put all of his energy into studying so that his grades would be in that first semester sufficient to get him a scholarship, which is what happened.

[music in]

After receiving a scholarship, Amar’s love for MIT began to grow and grow.

Ken: He did his undergraduate, Master's, and his PhD, all in sequence at MIT. And as he started to turn from taking classes to more of a research focus, which is typical as you start to pursue a doctorate, and just fell in love with doing technical research.

[music out]

To reward himself for earning his Ph.D. Bose bought himself the newest and best loudspeaker system on the market. His love of radio as a young boy had never left him. He invited a friend who was a musician over to his home to hear his new speaker system. But the results were a disaster [distorted violin SFX]. The violin sounded nothing like it should in real life. So Dr. Bose secretly used the acoustics lab at MIT to conduct some research for fun.

Ken: So, in addition to some of the power electronics research work that they were doing that had led to these quite fundamental patents, he had carried through this interest in radio to MIT, where there was other people that were interested in high fidelity, which at the time was just kind of getting started.

[music in]

In the 1950s the dominant mode of listening to the radio was a tabletop system that didn't sound all that great. It produced very mid-range, middle frequency sounds. Not deep bass, and not the kind of great high frequency sounds that together make something sound high fidelity.

Ken: And so, they were kind of sneaking around at night working on some ideas or pursuing some interest in high fidelity.

After receiving his PhD from MIT Dr. Bose was approached to teach. This was not something he planned on doing, but he fell in love with it and it allowed him to continue his research at the school. Dr. Bose would soon develop and receive key patents in the field of electronics. And those patents could be sold or licensed to make him some extra money. But the companies that wanted to buy these patents would not necessarily put them to work. Sometimes they were bought just to make sure a competitor wouldn’t use them. So Dr. Bose came to the only logical conclusion that made sense to him: start a business. And in 1964 the Bose Corporation was born.

During the day Dr. Bose and his staff would do contract work for NASA and the US government developing power-processing systems. But at night they’d work on another one of their true passions: audio.

[music out]

[Music: Violins]

Psychoacoustics, the scientific study of sound perception, fascinated Bose. As a boy he had learned to play the violin, but he knew that loudspeakers of the era could not accurately reproduce the sound of stringed instruments very naturally. [SFX: violin(s) solo dissolves into mono playback] So he visited the Boston Symphony Orchestra.

[SFX: Orchestral Music]

Dr. Bose and his team decided to conduct research in the field. They recorded the orchestra with microphones placed on either side of the head of a mannequin sitting in the audience. This is what’s called a binaural recording. When playing the recording back for the conductor he listened to the binaural playback on a pair of headphones and was amazed. He was hearing his own orchestra for the first time the same way his audience would hear it. When Bose switched the recording to mono [mono orchestral music SFX] the conductor gasped—it sounded like a regular old set of speakers from that era.

Ken: So, they were just doing this all out of excitement and curiosity and wanting to know, is there something fundamental that we could discover about sound reproduction? That would lead to a device that behaved very differently in order to try to come close to the natural sound of a real musical instrument.

[music out]

Over the next several decades the Bose Corporation developed speakers that changed the landscape of audio reproduction and made the company into a success. But their dedication to research never changed. To Dr. Bose, research and finding where that path takes you was more important than earning a quick buck.

In his early years on the MIT faculty Dr. Bose had consulted for several publicly held companies. And he saw how the need to maximize company stock value led to short-term thinking. He didn’t want his company to work that way.

[music in]

Ken: If you want to have the freedom to invest in expensive long term research, and Dr. Bose's definition of research was quite clear, which is research is when you don't know if it's possible. Development is when you know that it's possible and you need to do the engineering work to try to make it into a device or an invention.

And so, research by its very nature, a lot of it ends up in the trash bin. If you are trying to satisfy public stockholders one of the first things to go is research. He was unwilling to sacrifice that essential element of the company. And it’s how he fundamentally saw new and better things coming to be.

To do that, it means that you have to earn enough to self-fund. Bose has always been a self-funding company.

There were times in our history when we had hit products, where we could have taken out a couple hundred million dollar loan in order to quickly build a new plant. We didn't allow ourselves to do that.

[music out]

As the Bose Corporation grew over the years Dr. Bose began to think about the legacy of the company and what he hoped for its future. In fact, others asked him the same thing. But Dr. Bose would not state what his vision for the company was. He didn’t want to, in essence, create robots to carry out his plan. Instead, when speaking about his employees, he said, “If they work creatively and in cooperation they can create much better things in the future than I can envision today.”

But how could he set things up in a way where guarantee his company would continue on this path and not one day turn into a profit-maximizing entity? Every time Dr. Bose thought he had a solution, he would find a problem. Finally, after more than 15 years of thought, and research, he solved the problem. And it was beautiful. He would give ownership of the company, but not control, to MIT. The institution where he not only received his education, but had also been teaching at for 45 years, all while running The Bose Corporation.

Ken: Bose could continue, as a company, to be privately held and in control of its destiny, able to invest in the long haul, including expensive and speculative technical research, including pursuing things that are unconventional.

When Dr. Bose made his donation former MIT President Susan Hockfield put it best: “Dr. Bose has always been more concerned about the next two decades than about the next two quarters.”

[music out]

[clock ticking SFX]

Dr. Bose loved metaphors, and one of his favorites, from the book Built to Last, was about the concept of time telling versus clock building. Someone can be great at telling time and as long as they’re still alive and always around. But if you could build a clock that future generations could use to tell time, that’s long lasting. What Dr. Bose wanted to do was to turn his own company into a clock.

And only two years after making this announcement, Dr. Amar Gopal Bose, the boy wonder who built Philadelphia’s largest radio repair shop, and industry-leading engineer who created the world’s most research-obsessed audio corporation, passed away… no longer around to tell the time. But in his place he engineered the best clock he could imagine.

[music in]

Ken: There's books written on what are now called elegant solutions. I'm not trying to compare in a precise way. Einstein reducing the universe to E=mc2 certainly qualifies.

So, allowing the company to continue operating by its timeless beliefs and principles and at the same time helping MIT to me qualifies as an extraordinarily elegant solution. It's mind-blowing.

This is a pay-it-forward gift. If we continue in the way that Dr. Bose set us up in terms of principles, beliefs, values, this gift will go down in history as one of the largest ever in education. But if we screw it up, there's nothing.

[music out]

[clock ticking SFX]

Unlike other philanthropic endeavors, Dr. Bose’s gift isn’t a simple monetary transaction. It’s in itself an invention. A self-perpetuating mechanism, a beautiful solution from an engineering mind.

[music in]

Ken: This is a mechanism that compels both institutions to try to keep doing what they've done, but in a constantly changing, incredibly dynamic and challenging, competitive world. It's unbelievable!

But as the saying goes, with great gifts come great responsibilities (or is it responsibility?).

Ken: It's also at times daunting because the responsibility weighs on us to make that gift pay out so that it does become one of the greatest, most generous gifts in the history of education.

[music out]

[music in]

From horses eating no cucumber salad, to Christmas carols broadcast to ships in the North Atlantic, to surround-sound speaker systems that truly represent what violins really sound like, audio reproduction has advanced far beyond what Johann Reis and Reginald Fessenden could ever have imagined.

That’s what made Dr. Amar Bose like us. He loved sound. He knew sound was special. Whether to educate, facilitate, or just entertain, sound matters. And he wanted to reproduce it for everyone, better than ever before.

Ken: I went to MIT. I was a student of Dr. Bose's. I knew instantaneously that it was somebody I wanted to work for. One thing that motivates me is trying to take the things that he's set up, this pay-it-forward gift. I think I worked with him for 30 years, and all of that pales in comparison to the gift. Really. The future.

20K Hz is produced out of the studios of DeFacto Sound. A sound design team dedicated to making television, film, and games sound incredible. Find out more at DefactoSound.com.

This episode was written, produced, and edited by Kevin Edds… and me, Dallas Taylor… with help from Sam Schneble. It was sound designed and mixed by Colin DeVarney.

Many thanks to Ken Jacob, of the Bose Corporation.

The music in this episode is from Musicbed. They represent more than 650 great artists, ranging from indie rock and hip-hop to classical and electronic. Head over to music.20k.org to hear our exclusive playlist.

Connect with us on Facebook and Twitter at the handle 20korg. You can find our website at 20k dot org. There you can send us feedback, suggestions for future episodes, or just generally say hey.

Thanks for listening.

Recent Episodes

Facebook & Google Pixel: Designing the perfect alert sound

UI Sounds Pic.png

This episode was written & produced by James Introcaso.

There are sounds we interact with every single day and never give a second thought. Our phones, computers, cars, and other devices are constantly communicating with us through user interface sounds and it’s their job to be heard, but not distracting. In this episode, we speak with Will Littlejohn, Facebook’s Director of Sound Design, and Conor O’Sullivan, Sound Design Lead at Google, about the sounds they create that help connect families, friends, and communities.

MUSIC IN THIS EPISODE

Columbus - Steven Gutheinz
Inside Outside - Nick Box
Blue - Eric Kinny
Yellow - Eric Kinny
Arriving Light (No Oohs & Ahhs) - Meaning Machine
The Middle - Steven Gutheinz
Curious Robot - Eric Kinny
Your First Light My Eventide - The Echelon Effect

20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound.

Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.

Join our community on Reddit and follow us on Facebook.

Consider supporting the show at donate.20k.org.

To get your 20K referral link and earn rewards, visit 20k.org/refer.

Check out Bose at bose.com/20k.

Follow Bose on Twitter & Facebook.

View Transcript ▶︎

[AOL sign on SFX, ICQ uh-oh SFX, Facebook messenger typing montage]

You’re listening to Twenty Thousand Hertz, the stories behind the world’s most recognizable and interesting sounds. I’m Dallas Taylor.

[Facebook new message SFX]

[music in]

You probably don’t think a lot about user interface, or UI, sounds. These are the noises made by devices, applications, and software we interact with.

Everything from our iPhones…

[iPhone message alert SFX]

… to our airplanes…

[airplane seatbelt SFX]

… all are user interfaces, and have UI sounds. We hear them all day, everyday but many of us never think twice about them. Why is that?

Will: We're in service of the experience, and to the people who use our products. We're not in service of being noticed, in any particular experience not being noticed is the right move.

That’s Will Littlejohn.

Will: I'm the first person to pull sounds out of an experience if they don't really serve a purpose.

He’s the Director of Sound Design at Facebook. His team is responsible for the social media platform’s UI sounds.

Will: All the sounds in Messenger [Facebook messenger SFX]… all the sounds in Facebook.

[Facebook notification SFX]

If anyone knows about UI sound design, it’s Will.

[music out]

Will: I personally have been working in this space since the early 2000s. Most people aren't… even aware that they're intimately interacting with sounds on a daily basis, in a way that's very, very personal to them and personal to their quality of life.

We process so much sound that our minds don't bring a lot of that to the forefront, in terms of our consciousness. But it's so powerful in how it guides and influences our daily lives, that I've always felt that this was one of most important types of work that I do, is to really bring thoughtful [old Facebook notification SFX] and positive UI experiences to people through whatever products we're working on [new Facebook notification SFX]. If we're interacting with something in the real world, that's quite a different relationship than leaning back and watching a film or TV, and you're processing it in a different way.

[music in]

Will, like many UI sound designers, believes that most of his team’s work should go unnoticed by consumers, because when a sound does stand out, it’s a problem.

Will: They notice when things aren't right or aren't really authentic in sound, but they don't really notice when they take things to another level. That's just part of how we process sound and I've learned over the years to not take it personally.

You can create a very negative experience for the entire product purely through one sound [Samsung Galaxy water droplet SFX]. I know a lot of people that really, really hate particular products because of one sound [awful alarming SFX].

[music out]

It might seem odd that there are UI designers out there working hard to make sure their sounds aren’t noticed, but that’s the goal for most. They want their content to blend seamlessly with the visuals provided by their application. It’s not just about finding a sound that works. It’s about finding the perfect sound through a process that can take a group of people months, like when Will’s team created the Messenger notification.

Will: We call it Pop ding.

[pop ding SFX]

The first question I have is, what are our objectives? What are we trying to do with this sound? What are we trying to say? What are we trying to achieve technically? When are we going to hear this sound? How often? In what environments? That's one slice.

Another slice is, is this the voice of the product? Is there speed involved in the sound itself? Because Messenger's a very fast product. Denoting speed, embodying that in the sound itself was, in this case, a consideration.

All of these things we think about pretty deeply before we ever start to make anything at all. That, to me, is probably the most important part of the process, that informs the design from the very beginning.

Before Will’s team sits down to design, there’s one other consideration: sonic branding.

[music in]

Facebook is one of the world’s most recognizable brands and its sounds are no exception. It’s Will’s job to make sure when they create a new sound like the Pop ding…

[pop ding SFX]

… that it belongs with the rest of the sounds in the Messenger family, like the thumbs up that expands as you hold down the LIKE icon in the app.

[thumbs up SFX]

Will: You can make some really interesting sounds that may work individually in what they're trying to achieve, but if they're just kind of random in their design, there's kind of a lack of connectivity amongst them, and amongst the product. It becomes a bit disjointed in terms of the overall experience and the design.

When you approach it more from a family or a palette, it's really like painting a painting and using the same style throughout the painting, rather than going cubist in one corner and impressionist in the other. Painting a scene that's somewhat consistent in terms of the palette really applies sonically, as well.

[music out]

If you listen to the Messenger sounds [Facebook messenger SFX], you'll notice that they all have a kind of a similar sonic characteristic, in terms of their timber [Facebook messenger SFX] and frequency content [Facebook messenger SFX].

A sound family’s brand is important, but so is its utility. Individually, each sound directs the user from one point of the interface to the next. Together the sounds form a sonic roadmap that the user can interact with to get what they need out of the device or application.

Will: In Messenger there are sounds that have various levels of utility value. In this I mean they're useful, they do things for you, rather than just being a sound, they actually help the product and the overall experience to be more useful for people. That's one of our main objectives.

One of those sounds is what we call the typing sound. This is the sound that plays when somebody's typing a message to you, the little three dots are kind of galloping along and the sound kind of gallops along, too.

[typing sound SFX]

If you hear that sound, and you hear what we call the send and sent sounds, those are the, when you touch the button and when the sound is actually sent, these very simple little UI,tones. They're little, single little, small, little tiny pops...

[send and sent sounds SFX]

If you listen to those three together, they sonically have the same characteristics. They move in different ways, they're built in different ways, but if you play them all together, you can feel that they feel like they're coming from the same place.

[typing sound SFX]

[send and sent sounds SFX]

While the planning phase for UI sounds is the most important, the creative phase is the most fun. That’s when designers get to dream up new sounds, as long as they’re useful.

[music in]

Conor: You never want to play a sound just to play a sound. The sound should really only play when it has a good reason to play.

That’s Conor O’Sullivan. He’s the lead for sound design at Google.

[music out]

Conor: I have been involved with sound design on Pixel, Pixel 2, some of our other products as well, even on TV, we hear some sounds that come from our products like there's a Google brand sound that plays at the start of commercials.

[Google Mini commercial intro piano sound SFX]

That piano sound carries throughout all Google products. It’s a signal to the user that they’re about to interact with the Google brand and there’s slight variations in the sound for each product.

This is what the startup sound for the Pixel sounds like...

[Pixel startup SFX]

Conor: When you first power up the phone, you hear you see a little boot animation. You hear a short piano sound. It's actually based around the note and chord of G. The reason why we do that is because the visuals are resolving to a visual G on the screen.

Every sound Conor has created for the Pixel is just as thoughtful. He’s thinking about the Google brand, the utility of the sound he’s making, and the limitations of the hardware itself.

Conor: The phone has a smaller speaker. It has its own unique resonances that you need to work with and work around.

A lot of times, composers, sound designers, people will work with sounds that have big bassy elements or complex timbers. Really for the pixel, we try to steer away from that a little bit. It was fun to work in parts of the frequency spectrum that are sometimes neglected. Also, from a user experience perspective too, when you're out and about with your device, you're using a phone say in a noisy environment or restaurant or street, sounds that are heavier get lost.

The Pixel’s small speakers make it perfect for Google’s higher pitched UI sounds, which can be heard in many of its ringtones...

[Zen Pixel ringtone SFX]

… and alarms….

[Flow Pixel alarm SFX]

But way more thought goes into ringtones and alarms than just what sounds good coming through the device’s speakers. Conor balances each sound’s ability to grab attention without it becoming overbearing or annoying.

Conor: There's different techniques for getting the user's attention but also doing it in a respectful way. Obviously, one of them is the design choice of the style of sound hopefully couldn't be considered offensive, but also the behavior of the sound. So how for example a sound might ramp in whether it'd be a ringtone or an alarm; ramp in both in terms of actual volume, so maybe starting out a bit lower gradually increasing or in terms of complexity, so what the sound is actually doing.

[Lollipop Pixel ringtone SFX]

That's called Lollipop and that's on the Pixel 2. That's one that starts out as more of a regular ring-type persistent sound, but then increases in terms of complexity, rhythmically and also in the frequency spectrum. So it goes a little bit higher up and gets your attention. Potentially if you're in a noisy environment, you'll hear the later part of the ringtone probably a bit better.

[music in]

When it comes to ringtones, alarms, and notifications on a phone, nothing optimizes the UI experience like the ability to customize.

Conor: Everyone is different in terms of their preferences and that's something that we do, try and provide a range of styles. People like different things. Some people would really want the loudest ringtone. They're going to be in noisy environments they want to be alerted at all possible cost. Other people prefer a lot more subtlety in their experience. So they want either a gentle introduction that may increase in complexity or just a more subtle sound overall.

[music out]

There’s one other aspect of design to consider when creating UI sounds. How do designers create sounds that don’t make the user want to rip out their hair the one-thousandth time they’ve heard it? Here’s Will again.

Will: If you have a sound that has a lot of things going on inside of it, both over duration and harmonic content, and you play that sound over and over and over again, it will become tiresome over time.

We've found that the simpler, harmonically, things are, the higher their repetitive tolerance. That makes a more usable and more delightful experience and a better overall experience in the product over time, which is really one variable that you have when you're making sounds for products that you interact with in the real world, versus watching on a screen, because you can watch this really crazy UI stuff in some kind of film or in an experience in a game, but you're not going to be watching that 5,000 times in a row.

It’s true. Imagine how much you’d hate your computer if every error message came with an alert that sounded like this…

[2001 Space Odyssey Quote: “I’m sorry, Dave. I’m afraid I can’t do that” clip]

[music in]

Now that you know how UI sounds are crafted, you might asking yourself just how important are they really? We’ll get to that and talk about a legendary messaging application that shaped the future of UI sound after the break.

[music out]

MIDROLL

[music in]

So we know user interface sounds are painstakingly crafted by designers to the point of perfection, but you might be wondering, “Are UI sounds really worth the thankless work designers put into them?” Conor and Will both agree that the less people actually notice an interface’s sounds, the better, so is there any point to them at all? Will obviously thinks so.

[music out]

Will: What I do is important because my job is really to think about how to activate the sense of sound and bring more resonant connections to people through the sense of sound. What we do here is connect people and connect communities. My perspective is that we have these vast opportunities to do that through the sense of sound. It's such an unexplored and underutilized sense. How do we activate and create these communities through sound?

The buzzes, beeps, and notifications of UI are all about communication. Though we may not think about them, UI sounds do everything from letting us know when our microwave popcorn is done…

[microwave done SFX]

… to letting us know when our boss is calling with a custom ringtone.

[Starwars Imperial March ringtone SFX]

UI sounds are even more important in developing countries, which is a revelation Will had while visiting Africa on vacation.

[music in]

Will: Just hanging out on this dirt road in this open air jeep, sitting next to these elephants that are chewing on some trees and I've got my phone out and my camera ready, in case something happens, on video. Just out of the blue, this huge bull elephant just gets, for some reason, really angry and just starts crashing through the trees and charging the jeeps.

[Elephant video clip]

And it's terrifying. I caught this elephant just looking right at me as it's charging these jeeps, and they're trying to turn the jeeps on to move and it's pretty dramatic. We got out of the way and I was kind of shaken and just like, wow, this is amazing, I can't wait to post this for my friends to see. I get it all ready to post and this was my ... I like to say, hey, I'm from the land of free Wifi and 4G. I hit post, and this was my first experience with 2G, so it was going to take 90 minutes for this little 10, 15 second video to upload.

It was a really singular moment for me, where I realized how much of the world experiences the internet.

I can see this little tiny progress bar, just starting. I realized, at that moment, I could just turn my sound on and just stick that phone in my pocket and not even think about it.

[music out]

The post sound in Facebook, this sound is a really delightful little sound...

[Facebook Post SFX]

The great utility that is brought forth by this sound is the fact that we attached it to the completion of the post and not the action of touching the post. This allows you to rely on the sound itself to tell you when the post is done, and not stare at your progress bar for one minute or an hour.

If we had not implemented that sound in that way, I would have been staring at that progress bar for 90 minutes, while I'm in this amazing environment that I flew 17 hours to go experience.

Because of that, that one little decision and how we implemented the sound, I now was able to offload. That, to me, shows the true power of really, really thoughtful sound design and UI design.

Turns out UI sounds are so helpful because we don’t have to think about them. This is even true for those of us who leave our phones on vibrate all the time. Think about your phone sitting on your desk or coffee table with nothing to notify you except vibrations. There’s a difference in sound of your phone vibrating when you get a call…

[phone call vibration SFX]

… Versus getting a text message.

[text message vibration SFX]

The differences in these two sounds goes beyond just the length of time of the vibration. If we played both for the same amount of time, I bet you can still tell a difference between the call…

[phone call vibration SFX]

… and the text message…

[text message vibration SFX]

UI sound designers also have a hand in device’s haptics, or interactions involving touch. Here’s Conor again.

Conor: I focus on non-visual design. I think about haptics and sound in the same way. Sound is caused by vibration. So you really think about them together. I've done a lot of work on haptics., I've worked with some of the researchers and designers here that focus on haptics. It's important to think about all these things together.

[music in]

When it comes to UI sound design, there’s one application that should be top of mind for most Gen Xers and Millennials: the America Online Instant Messenger, or AIM as we called it in high school. This messaging application was one of the firsts of its kind and and it was full of UI sounds.

[AIM message received and sent SFX]

Everyone from middle schoolers to business executives used AIM every single day [AIM message SFX]… and it had a big impact on the way we create UI sounds today.

[music out]

Conor: It was probably one of the first early mass market adoption of web communication technology. So as a sound designer today I think that was important for opening up audiences to the idea that sound and web could go together [AIM message SFX]. And also that sound could play a role that was both functional [AIM sign on SFX] heavy users got to understand exactly, which sound meant what. Also sound became part of their brand, part of the digital experience [AIM cash register SFX]. That's super important from my perspective today.

One of the great things about AIM was that it allowed you to customize sounds. You could have the application play a custom noise to alert you that a specific friend signed on. You might use the telephone for your bestie...

[AIM telephone SFX]

And the arrow thwack [AIM arrow thwack SFX] for your crush…

Ask anyone who was around in the late 90’s and early 2000’s about AIM and - most likely -they’ll still be able to tell you their favorite sound from the application.

Will: The cow sound [AIM cowSFX] was really a fun one. I always thought that was such a random sound and so hysterical every time I heard it, that it always brought a smile to my face.

For me, the doors opening [AIM doors open SFX] and doors closing [AIM doors close SFX] are, by far, the most meaningful for me and mean a lot of things. The thing that always comes to mind is if I'd forgotten and left my computer on and the doors keep opening [AIM doors open SFX] and closing [AIM doors close SFX] all night long. I still can remember doing that and experiencing that.

The AIM door sound effects were the default signals that friends were signing on and off in the application. They’re a skeuomorphic sound. I’ll let Will explain.

Will: Skeuomorphism is basically creating a design that looks exactly like something in the real world. Audio skeuomorphism is basically using a recording of the same thing that's happening in the real world. How the AOL sounds influence UI design today is this kind of skeuomorphic approach to audio design for UI is something that we use as a team, but we don't do it literally. We don't actually record an action and then play that back, but what we do do is we use the patterns that are established by those types of sounds. The movement, the action, the frequency sweeps. All those patterns, you can use as inspiration to design sounds that can have meaning embedded in them.

[music in]

So AIM has had a huge influence on UI sound design. We’re paying our respects because AOL Instant Messenger is shutting down. This likely isn’t a surprise to most of you, or if it is, it might be because you didn’t know AIM had lasted this long, but it’s impact on sound design is just as important as the influence it had on our work and social lives. It has a revolutionary place in the history of UI sound design.

Now you know the work that goes into creating UI sounds and just how important these little blips and beeps are to everyday life. So, next time you wake up to a happy alarm [iPhone Constellation ringtone] or get notified about a message from someone you love [iPhone text sent SFX], take a moment to remember that there’s a sound designer out there who created it. Actually… scratch that… don’t think about them at all… and just go about your day.

Twenty Thousand Hertz is produced out of the studios of Defacto Sound, a sound design team that supports ad agencies, filmmakers, and video game developers. Checkout recent work at defacto sound dot com.

This episode was written and produced by James Introcaso… and me, Dallas Taylor. With help from Sam Schneble. It was edited, sound designed and mixed by Colin DeVarney.

Thanks to our guests Will Littlejohn, director of sound design at Facebook and Conor O’Sullivan, sound design lead at Google. Without their work, we literally would be less connected to our friends, families, and the world.

All of the music in this episode is provided by our friends at Musicbed. You can listen to these tracks, including this one “Your First Light My Eventide” by The Echelon Effect on our exclusive playlist which you can find at music dot 20k dot org.

You can say hello, submit a show idea, or give general feedback through Facebook, Twitter, or over email. Our email address is hi at 20k dot org.

Finally, the most important thing you can do for us is recommend the show to a friend. Say it in person, send a text, or give us a shout on social media.

Thanks for listening.

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[AOL “Goodbye” SFX]

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